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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. This library may include graphics like illustrations, icons, patterns, and/or photography. 7) Photography. It is almost guaranteed that your brand will utilize photography.

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An Easy Recipe for Making Text Overlay Images

Beth's Blog: How Nonprofits Can Use Social Media

For many of your text overlay needs, you can easily create them in PowerPoint and save as a jpg. You will also need to resize your image depending on what channel and how you plan to use it. With this simple recipe, you can create a great text overlay image to illustrate a blog post and use on social channels in less than 15-30 minutes.

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Is That A Camera in Your Pocket? Tips and Tools for MobilePhonetography As Part of Your Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The new generation of smart phones come equipped with excellent cameras and for many it means that they can easily shoot from the hip and capture moments in your organization’s work that make for great, socially share able content. Use images in every communication #21CapitalCamp. GuideStar USA (@GuideStarUSA) October 8, 2013.

Camera 101
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How to Choose the Right Image for Your Website

Tech Soup

Oh stock images. Here are a few key considerations to help you choose fantastic images for your site. Are You Treating Your Images as Content? Good, this is important: Photos and other images should never be used just as decoration. Is the Image Relevant? Will Your Audience Relate to the Image?

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How To Use Stories To Raise Money On Social Media

TechImpact

You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. Image courtesy of No Kid Hungry. An updated, educational blog is a perfect way to get more search engine traffic to your website – Google loves fresh, unique content!

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6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Tech Soup

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. How can you obtain supporter-contributed content? Avoid using stock photography, since this turns off donors. Use images of volunteers whenever possible to connect with your most avid supporters.

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The Future of Fundraising: Influencer Marketing for Nonprofits

Twenti - Digital Marketing For Nonprofits

If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. Their supporters will see and engage with the content, and be encouraged to donate. Make sure you promote the content on your own channels too, to show you are working together and create a community.