Tech Soup

MAY 19, 2016

That's because these aren't just children's nursery rhymes; they're sticky stories, or stories that stick with you for decades. When we were children, we all knew how important stories were. So, isn't it obvious that's how you should be reaching your audience? Understand Your Goal.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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Storytelling Fund Raise Music 139

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them.

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The Fundraising Authority

NOVEMBER 1, 2022

It is often much more effective to use as few words as possible and let images tell the stories for us. When we use images that are based on real data and facts, our story, and more importantly – our conclusions – become self-evident. Our audience is no longer taking our word for it.

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See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

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Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

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Video Support Tips Audio 105

Saleforce Nonprofit

JULY 8, 2021

Understand Your Audience. Take a look at those in your target audience. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Your ability to tell stories is your superpower. Where do they live?

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The Storytelling Non-profit

APRIL 18, 2022

When writing a story to raise money, an essential part of the story is a conflict. A problem or conflict in a story naturally builds a case for giving. However, many students and clients I work with compare their cause with others and doubt that they have a compelling enough conflict for a story.

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Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Tell your impact story. Share your organization’s story in a compelling and inspiring way. This will help you ensure your branding is on point and resonates with your target audience.

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Strategy Tips Nonprofit Conservancy 110

Greater Giving

SEPTEMBER 9, 2021

The development team learned and grew a lot over the last year, and now they’ve done it again: their second virtual event, the 2021 Reflection Benefit, was a week-long festival of activities that inspired incredible generosity and reached new audiences everywhere. The Dougy Center reported new donors from all over the world. Feel the FOMO!

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sgEngage

OCTOBER 6, 2021

Use Your Impact to Drive Your Stories. For example, your output of 3,000 meals and food security for 300 families may have given: Parents the energy to take care of their children. Children a full stomach so they could thrive at school. How many children won’t be successful at school because they are hungry?

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CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!)

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Greater Giving

JANUARY 4, 2024

Whether it’s raising funds for a disaster relief effort, collecting school supplies for underprivileged children, or gathering essentials for a local shelter, this versatility makes them adaptable to a myriad of causes. It’s a platform to share your story and connect with a broader audience.

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Cloud 4 Good

MARCH 29, 2022

The organization’s initial focus is on introducing prospective corps members to the TFA brand, but there is a planned expansion in place to incorporate enhanced engagement and communications with alumni, donors, and other audiences. Success Story: Helping Children Heal With Riley Children’s Foundation +Salesforce.

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Connection Cafe

APRIL 26, 2017

In the very first meeting with a potential donor what you do, why it matters, and how they can help should be crystal clear to your audience— and all are absolutely critical to moving the supporter relationship forward. If your leadership, staff and key stakeholders don’t know your brand story, how can they share it with others?

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Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

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Get Fully Funded

AUGUST 24, 2021

Once you identify the message of your fundraising email, you can add the stories, photos, and videos that drive the message home. Your list might look something like this: Andrea’s success story. Jamie’s success story. Part 1: Start your email with a success story. . Keep the story short and to the point.

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Cloud 4 Good

NOVEMBER 9, 2022

Over 14 million people, primarily women and children, have fled to other countries or locations inside Ukraine and are currently unsheltered. But not all organizations have the infrastructure or staffing necessary to track donations, follow up, and further mobilize their audience. .

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Forum One

NOVEMBER 21, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. Support Children’s Colorado Foundation. Pacific Science Center. Silver – Science Website.

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Forum One

NOVEMBER 18, 2022

The National Council on Mental Wellbeing drives policy and social change on behalf of over 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. Support Children’s Colorado Foundation. Pacific Science Center. Silver – Science Website.

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Pamela Grow

OCTOBER 4, 2023

” Find your own dramatic and exciting angle to captivate your audience. Tell a Compelling Story: As Jeff Brooks emphasizes in his book, “The Fundraiser’s Guide to Irresistible Communications,” stories are key. Don’t Forget Your PS: Your postscript is crucial. Use this space wisely.

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Neon CRM

OCTOBER 31, 2023

Showing impact numbers and, more importantly, stories keep donors informed and engaged. But how do you talk with people when you’re a nonprofit with a diverse audience? Invite people to send you stories about why they got involved with your nonprofit. You can try: Sending donor surveys. People love to talk about themselves.

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Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. This story should be short and to the point. But there is so much more to properly thanking donors.

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Qgiv

SEPTEMBER 9, 2021

Pediatric cancer is the leading cause of death by disease for children. Approximately 1 in 285 children in the U.S. Joseph’s Children’s Hospital while their daughters were undergoing cancer treatments. To help more children and families, Melissa and Risa teamed up to found NPCF. Each day, 43 kids in the U.S. Get Involved.

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Care2

JUNE 12, 2012

And you’ve got a central message you want to communicate—a narrative that really invokes emotion and will satisfy your audience. The examples show a range of emotions a logo’s animation can evoke: The DC Children & Youth Investment Trust. Maybe you’ve got a great stack of high quality images.

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Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Let’s take a look at two different nonprofit blogs as examples.

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sgEngage

MARCH 8, 2023

Share Your Library’s Specific Story Library Giving Day is your opportunity to spotlight the range of services your library provides for your community. Email and Social Media Strategies to Connect with Donors Before asking for donations the day of the event, prime your audience by making them aware of Library Giving Day well in advance.

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Forum One

NOVEMBER 3, 2022

Forum One worked with PacSci to redesign and develop their website in WordPress to highlight the museum’s post-pandemic reopening and connect audiences with their expanded slate of digital events and exhibits. The site offers an intuitive and high-performing experience across devices, with a smooth ticketing process and user-centered design.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2011

Momsrising Story Site. The appeal used a personal story – and you can get the context of how it is working from this case study from Donna. Using Social Media to Leverage Family Stories: MomsRising Shares Lessons Learned. MomsRising collected over 250 member stories from 44 states through this effort.

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The Storytelling Non-profit

SEPTEMBER 28, 2021

From a great story to a compelling ask, each of these elements work together to build the case for support that results in donations. Keep your messages simple, focused and targeted to your audience. But the one similarity across all kinds of messaging is that they need to be relevant to and reflect your audience.

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Cloud 4 Good

NOVEMBER 29, 2021

Dubbed the “30-Day Sustainability Challenge,” this constituent journey invites its audience to take personal action in the global movement fighting against climate change. You May Also Enjoy: Success Story: UMBC: Building a Better Recruitment and Admissions Funnel. Success Story: Helping Children Heal With Salesforce.

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Bloomerang

SEPTEMBER 10, 2021

The two most important things to consider when planning an event are: 1) what would appeal to your audience and 2) how can you make it as immersive an experience as possible? Who is your audience: major donors, mid-level donors, prospects, board members, media, stakeholders, etc.? What would appeal the most to your audience? .

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Museum 2.0

DECEMBER 28, 2010

, an exhibition produced with schoolchildren at the Wallace Collection in London, is a lovely example of co-creation that demonstrates the multiple benefits of inviting audience members to act as partners in arts organizations. They decided to ask children, and the project was born. Here are the basics.

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Get Fully Funded

AUGUST 8, 2022

It takes commitment, guts, and a great story. As long as you’re giving donors a great experience ( thanking them well , communicating consistently, telling heartwarming stories, etc.), Communicate urgency, give short deadlines, and explain all all of the Ws to create a powerful story. Tell your story. Soak that in.

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Saleforce Nonprofit

AUGUST 12, 2021

Know Your Audience. Engagement is the most important element of any Giving Tuesday strategy, so spend time planning and crafting the story you want to tell to engage and inspire people to give. Last year, Save the Children raised over £100K during Gaming Tuesday. Personalise your messaging to increase engagement.

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Pamela Grow

MARCH 10, 2021

Your Audience. Begin with your audience. Consider implementing one or two solid list-building activities a year, like this one from Children’s Medical Center. Include one success story (no more) with the focus, always, on how your donor’s support made it happen. to drive traffic to your website. I aim for over 50.

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Tech Soup

SEPTEMBER 12, 2017

Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. As you plan your next fundraising campaign, consider how you'll use stories as a central element of your messaging. How will you tell your story to create both authenticity and urgency? Tip 1: Create a Strategy.

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