Yes, Audience Participation Can Have Significant Value
Museum 2.0
JANUARY 11, 2012
I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. Last week, the local newspaper did a really generous front-page story on my museum (the MAH) and the changes here over the past eight months since I started. but I didn't have numbers to back it up.
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