Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Verbal fads and memes come andgo in the blink of an eye. Here’s the method. Don’t let your vision become delusional.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. These were collected using storify.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

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Get Fully Funded

SEPTEMBER 6, 2022

What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. It just takes knowing your audience. Mix Up the Content Now that you’ve figured out what your audience wants, it’s time to plan your content. After all, we’re talking about SOCIAL media here.

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Connection Cafe

MARCH 15, 2021

This one meme sums up the whole concept of retargeting and remarketing. But that does not mean you bombard your audience with ads. Remarketing uses email as the channel of communication. 97% of people who visit your website for the first time leave without making a purchase. The price didn’t fit their budget.

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Qgiv

MARCH 31, 2021

The more peer-to-peer participants you recruit, the more your mission is brought to the forefront of different audiences. With each recruit promoting your faith-based organization, there are opportunities to spread the word to different audiences and continue the momentum of any campaign. How many channels are you using?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. The Best Free Sources of Social Media Audience Research. Let the Change Blogging Meme Hit The Road.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

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Get Fully Funded

OCTOBER 23, 2022

Post this same message to your social media channels. Post a reminder on your social media channels that day letting people know what you are raising money for, the goal, the match, and, finally, the link for those who want to give early. Post the video on your social media channels. This teaser email is important!

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M+R

AUGUST 11, 2021

Disaster Girl Meme ” (sold for $500k). They provide direct access to an international audience of investors—and potential new donors. Though newer, Twitch competes on the same level of viewership as traditional media channels. Some well-known examples of NFTs are: . Lebron James highlight reel (sold by the NBA for $200k).

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Whole Whale

MAY 8, 2020

Maybe you’re setting up a Facebook campaign for the first time, or maybe you just can’t remember the difference between a meme and a GIF. Testing one idea against another amongst split audiences, learning, and implementing the best one into your regular campaign strategy. Bookmark this handy glossary and have no fear. A/B test .

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Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. So I’m a communication consultant, a communication strategist for nonprofits, mainly. Lots of ones.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. Launch a friend campaign to broaden your audience. So you’ve got a social media strategy…now what?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

Discrete Events: #sxsw , #ntc12 , #bbcon , #df11 : Many conferences, especially those with younger audiences or a focus on technology, use a hashtag to coordinate online conversation. #fundchat (a fundraising group on Twitter) and #ff are both regularly occurring online events. Have a clear, simple, single call to action.

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Care2

SEPTEMBER 17, 2014

Here are a few key points from the infographic that you should note: Infographics and Internet memes are still performing well. Please do not cat memes just because you know they are popular. Your organization should challenge staff to write fresh content that appeals to your target audiences. Do you already have one in place?

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Tech Soup

APRIL 5, 2017

Her three-step formula for growing your audience includes. You can discover your audiences' interests by seeing where they came from and where they go when they reach your pages. A calendar will help you schedule, track, and analyze how different channels and campaigns perform. Attracting users to your site.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

The account inspired many to copy the concept or become an internet meme. @everydayafrica was started by a photographer who wanted to show everyday life in Africa was not just famine, war, and disease. The site shows photos that capture the mundane moments of everyday life in a beautiful way. She shared many, many more examples.

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Connection Cafe

APRIL 18, 2018

Design an infographic or meme ( kittens! Supporters will give their email address, download the infographic or meme, and post to their social media channels. Measure your results as you take small steps and learn what resonates with your audience. Create a quiz. Join our Webinar on Tuesday, April 24!

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Connection Cafe

FEBRUARY 13, 2018

For individual advocates, I think the answer is almost always “yes” Facebook can be a powerful tool for peer-to-peer advocacy: when a friend shares a story, a meme or even an action alert, we’re more likely to notice it and take it seriously than if it came directly from a nonprofit or campaign. Use cross-channel promotion.

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Amy Sample Ward

FEBRUARY 22, 2010

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. Nor does it require that we leave our human faculties at the on switch – the internet democratizes the channels. They work like memes, the speed people react and join in. It’s about scale.

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NTEN

MAY 15, 2012

Equality California, for example, uses different social media channels to engage different audiences. Or any number of viral memes and images that inspire laughter, joy, and hope. Well-coordinated social media campaigns have been instrumental in mobilizing diverse groups of LGBT supporters.

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