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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. Click Tracking is less specific to an individual user.

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Tips for telling your story online

Candid

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? In the video below, find four tips to do just that. The answer: tell an engaging story.

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How to structure your nonprofit social media plan

Get Fully Funded

What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. Photos and video will help your passion will come through. Our friends at Epic Outreach do a GREAT job of telling their story on Facebook using photos and video. It just takes knowing your audience.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Posting to a page’s wall.

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How Faith-based Nonprofits Can Use Peer-to-Peer Fundraising

Qgiv

The more peer-to-peer participants you recruit, the more your mission is brought to the forefront of different audiences. With each recruit promoting your faith-based organization, there are opportunities to spread the word to different audiences and continue the momentum of any campaign. How many channels are you using?

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. 7) Utilize Facebook Messenger.

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How to Plan a Simple Yet Powerful Giving Tuesday Campaign

Get Fully Funded

And your messaging must be clear and inspiring, supported by an image or video that tugs on heart strings. Add a short description of what you’re raising money for, photos or video of your organization in action, and a donation form where the Ask amounts reflect what you have on your graphic. This teaser email is important!

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