Nonprofit Tech for Good

MAY 8, 2020

She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. Storytelling is core to how we as human beings communicate. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Physical distance from audience. Limited budget.

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Storytelling Digital Channel Profile 301

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. If you don’t already have them, create brand guidelines to show how you communicate to your supporters. Instagram is 4th most popular social platform with 2.9

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Content Channel Search Case Study 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Candid

DECEMBER 14, 2023

There’s a sentence that every communications professional at a nonprofit has heard (and if you’re like me, dreads): “We need a toolkit for that launch.” Why it doesn’t work In nonprofits, marketing, communications, and fundraising functions often overlap. As communicators, we deeply value our unique identity and tone.

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Demographics Alternative Library Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

NLP is programming code that allows computer to “talk” to humans via text or voice. Let’s look at some examples of Chat Bots and Voice Activated fundraising being used by nonprofits today. The process of anticipating questions from audience segments and responses was useful in and of itself.

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Get Fully Funded

FEBRUARY 2, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

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Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

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Communication Strategy Storytelling Social Media 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. Strategy is vital.

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Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

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Project Digital Marketing Impact 52

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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Social Media Images Video Media 80

Forum One

OCTOBER 12, 2023

Leveling Up Your Brand: The Secret to Voice & Visual Design Speaker(s): Corey Jones, Creative Director; Sara Tetreault, Strategy Director Whether your nonprofit has been around for over five decades or just popped out of the oven, let’s be real: making your brand shine is no easy task. That’s one puzzle. That’s a whole other challenge.

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Voice Social Media Portland Technique 73

Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. But communicating with your supporters can be intimidating. It’s easy to feel like you’re the voice of your organization, and it’s tempting to try to talk like you are that organization. And not just any people!

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Media Cause

JUNE 22, 2021

We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Just consider a recent Pathfinder campaign in which we asked their audience to take an advocacy action for International Women’s Day. Action Center.

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Advocacy Digital Fundraising Global 101

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Marketing Tips Influence Nonprofit 52

Bloomerang

AUGUST 31, 2022

Nonprofit storytelling refers to a specific way of communication that organizations use to personalize their mission. It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Many times, communication is something people don’t feel is their strong suit.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences. Demonstrate impact.

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Channel Social Media Job Media 50

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast? Stay hydrated.

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Podcast Create Guide Audio 52

Neon CRM

JUNE 23, 2023

GivingTuesday participants worldwide also volunteered, performed countless acts of kindness, and gave their voices, time, and goods. Fundraising 4 Types of GivingTuesday Email Communications You Need to Send 12 min read Read Now 3. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community.

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Statistics Fundraising United States Global 98

M+R

FEBRUARY 8, 2022

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. All of the questions we asked about the audience to develop relevant creative apply here as well. But just because there is no face does not mean there is no voice, and the voice still must be authentic.

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Forum One

JANUARY 13, 2022

Without the development team, the communications team may not know where donors are receiving information. Without program teams, the communications team doesn’t have the content they need to share the stories of their work on the ground. Create Feedback Channels. Educate Your Teams. Build Trusted Relationships.

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Collaboration Digital Strategy Team 73

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier. I realized that associations already had the content and the audience.

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Video Communication Create Strategy 221

EveryAction

JUNE 21, 2023

You can empower your supporters to make the most of these opportunities by preparing and sharing on-message talking points with supporters in advance; brainstorming with supporters so they’re prepared to communicate through their lived experiences and stories as well as data; and arriving on time. Pride is forever.

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Advocacy Generation Strategy Awareness 199

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

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sgEngage

JULY 18, 2023

Repost and comment to keep the hashtag at the top of your followers’ timeline, building a community around your event. Communication between supporters: Celebrate major milestones for your organization together to show the impact that donors are making!

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Hype Fundraising Social Media Platform 71

The Storytelling Non-profit

JUNE 5, 2022

KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. We can either write a letter to an individual donor, to a foundation or a corporate founder and the style of writing, the tone of voice varies.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

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Social Media Media Guide Social 52

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. In archives, libraries, and museums, curators use their judgment to select and arrange artifacts to create a narrative, evoke a response, and communicate a message.

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Library Museum Content Digital 73

Neon CRM

NOVEMBER 30, 2023

Whenever possible, let their voice be heard. Rather than using your story simply to give your organization a platform, amplify the voice of the story subject. Whenever possible, let their voice be heard. Utilize Visuals Humanize your nonprofit’s stories by adding visuals like photos and videos to engage your audience.

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Storytelling Guide Nonprofit Story 52

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . This is part three in a six-part series.

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Content Marketing Strategy Fundraising 126

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Do they have a unified visual voice and brand? There are many things to consider when planning a website redesign.

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Websites Strategy Change Management Digital 58

sgEngage

JULY 6, 2022

The concept, however, is effective on any marketing channel. They can be powerful voices when they advocate or raise money for your nonprofit. Rather, it should be combined with your other marketing efforts to create a multi-channel outreach strategy. Think about how influencers can help each of these other channels succeed.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. For your organization, a leadership profile online for your executive director can help your organization reach a different audience that may not already be following your brand. If your nonprofit’s executive director or CEO a thought leader?

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Social Media Leadership Media Social 134

Forum One

JUNE 29, 2022

Without the development team, the communications team may not know where donors are receiving information. Without program teams, the communications team doesn’t have the content they need to share the stories of their work on the ground. Create feedback channels. Build trusted relationships.

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Collaboration Digital Strategy Team 46

Forum One

AUGUST 24, 2022

It allows us to communicate with others and build connections. For non-profits and other organizations, narrative change as a strategy is an opportunity to build power and shape the conversation around their work and their values, which is part of their communications plan and strategy. Putting narrative change into action for impact.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Organizational silos are the bane of too many nonprofit communicators’ existences. Worse is the impact of siloed organizations on nonprofit audiences – cuz really, how many emails can you get from the same organization before you go a little nuts? Fortunately, storytelling busts silos.

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Story Storytelling Digital Nonprofit 103

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Give your audience information that will help them identify with the individual featured in your story. This helps put a face to your appeal and generate empathy for your cause.

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