.orgSource

MAY 15, 2023

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Communicators are often on the front lines of coming trends and can spot challenges in the making.

Collaboration 221

Collaboration Marketing Team Integration 221

Achieve

AUGUST 12, 2021

Across all campaign communications, it should be evident that your cause is powering the fundraiser, and that goes beyond simply branding pages with your official colors and logo. Communicate with your audience by showing engaging photos of your work or a testimonial. is a Marketing Director at. About the Authors.

Audience 82

Audience Tips Fundraising Social Media 82

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Katy Beth Cassell, Director. Victoria Becker, Associate and Maryann Grunseth, Director. Use audience segments to appeal to your target audiences.

Gift 207

Gift Consultant Audience email 207

Bloomerang

MARCH 26, 2024

How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns? What did various audiences like/dislike about the campaign in terms of registration, fundraising, donating, and the overall campaign? Your messaging?

Campaign 89

Campaign Tips Online Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. If you want to reach a broader social media audience, post about topics outside of your specific issue area. By Sacha Evans. Government.

Social Media 119

Social Media Channel Difference Media 119

M+R

JANUARY 24, 2022

It’s how we communicate compassion and outrage and hope, how we turn abstract and complex issues into concrete and immediate action. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. The question here is: what is already top of mind for our audience?

Effective 93

Effective Rhode Island Build Demographics 93

sgEngage

OCTOBER 17, 2023

Donna Fischer, director of development for UnityPoint Health – Grinnell Regional Medical Center Foundation, offers a reminder to time your communications “so those giving from IRAs have time to process their contribution requests, so their check arrives before end of year.” Deadlines are amazing at inspiring action.

Fundraising 107

Fundraising Donor Celebrate Chicago 107

NTEN

OCTOBER 12, 2012

Director of Professional Services. The emerging field of Engagement Scoring provides the tools for nonprofit communication specialists to make data-driven decisions to engage site visitors. If your organization is like most, you have a communications team pushing content through multiple channels. Betsy Ensley.

Communication 78

Communication Metrics Mail Channel 78

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Know Your Audience. Last year , in the U.K.

Giving 112

Giving Tips Game Digital 112

Forum One

OCTOBER 12, 2023

Composable Architecture: A Catalyst for Nonprofit Innovation Speaker(s): Jenn Johnson, Managing Director of Client Services; Andrew Howell, Technology Manager What if you could use the best parts of your favorite CMS alongside the most innovative interactive design technologies? Vote for this session! That’s one puzzle.

Voice 72

Voice Social Media Portland Technique 72

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences. Demonstrate impact.

Channel 50

Channel Social Media Job Media 50

Nonprofit Tech for Good

JANUARY 24, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit.

Program 279

Program Practice Fundraising Platform 279

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! When you’re a member association , it’s important to have ways to communicate and connect with members on a regular basis. Channel the audience reading your newsletter—what’s helpful to them?

Newsletter 52

Newsletter Content Ideas Tips 52

CauseVox

NOVEMBER 18, 2021

Here’s what she wants you to know: Repurpose the content that you will be using for your End-of-Year Appeal Use #GivingTuesday as an excuse to communicate with new communities of donors! Reach out to your donor community to find a match. Effective communication in the last week of the year is essential!

Fundraising 80

Fundraising Social Media Sponsor Mail 80

Qgiv

JANUARY 28, 2022

He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. . When sending out your fundraising emails, make sure to segment your email audiences based on past peer-to-peer fundraising participation and past team membership. Build your fundraising emails.

Fundraising 98

Fundraising Registration Campaign Raise 98

M+R

FEBRUARY 8, 2022

Just as relevant creative begins by understanding the audience, authentic creative begins by understanding the speaker. An email may be signed by an organization’s president or development director. All of the questions we asked about the audience to develop relevant creative apply here as well. Right Audience.

Effective 52

Effective Rhode Island Los Angeles Build 52

The NonProfit Times

MAY 23, 2024

At the end, what the results told us was that we were communicating in a way that better aligned with what people were expecting to see in their inboxes.” Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

Practice 245

Practice Tips Fundraising Sponsor 245

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency. Your communications shouldn’t be “one-size-fits-all.”

Build 72

Build Strategy Blackbaud Philanthropy 72

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

If your nonprofit’s executive director or CEO a thought leader? For your organization, a leadership profile online for your executive director can help your organization reach a different audience that may not already be following your brand. But, don’t let that scare you away, there are ways to manage it.

Social Media 134

Social Media Leadership Media Social 134

Top Nonprofits

JULY 26, 2021

One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page. Your nonprofit likely takes a multi-channel approach toward fundraising. Your nonprofit’s brand communicates your mission, cause, and values.

Donation 111

Donation Nonprofit Gift Channel 111

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Donor communication is woefully lacking in many nonprofits.

Action 75

Action Report Practice Fundraising 75

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? humming along smoothly and seamlessly for both internal and external audiences? Does your entire staff know precisely what you do, whom you serve, and how to communicate your value to the world?

Marketing 84

Marketing Blackbaud Analytics Trend 84

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . This is part three in a six-part series.

Content 130

Content Marketing Strategy Fundraising 130

Socialbrite

OCTOBER 6, 2022

Donors are still eager to support the organizations and causes they care about, yet they expect to be engaged differently — often through digital channels. In addition, nonprofits’ mobile audience for text campaigns jumped 26%. Nurture donor relationships through digital channels. Image at top by Howard Lake / CC BY SA.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. What are your communication goals for 2015?

Trend 28

Trend Communication Metrics Mail 28

TechImpact

AUGUST 29, 2013

Beth Kanter, an expert in nonprofit networking, and Bahia Ramos, Director of the Communication Foundations Program for the Knight Foundation, co-authored a blog post, sharing their commentary and tips about the Playbook. Create a goal to get a certain number of donors and set a goal to reach a new audience. Devoting resources.

Tips 133

Tips Giving Calendar Foundation 133

Roundtree

AUGUST 10, 2021

Thoughts from our irreplaceable Creative Director, Jonathan Moore. Brands have to have an audience-building strategy for their social media activity. Tip #1: Know your audience. Unless you have a crystal-clear idea of who your audience is, you’ll never build your social media following. Tip #3: Be human.

Social Media 52

Social Media Tips Build Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more.

Content 120

Content Marketing Free Fundraising 120

Achieve

AUGUST 18, 2023

You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method. A letter from your organization’s director or board chair. This way, you can easily share the catalog through a variety of marketing channels.

Marketing 52

Marketing Ideas Sponsor North America 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. Policy makers, another target audience, were also using Twitter as a communications channel. Says Jim Murphy, “In the early days of Twitter, our Executive Director, Ken Roth , was an early adopter is still active on Twitter.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Achieve

JUNE 21, 2023

Next, think about businesses that have a particularly vested interest in your event’s audience. Give sponsor shoutouts (be sure to tag their accounts) on all your social channels for additional sponsor visibility and engagement. This could be a standalone package or built into your title or presenting sponsorship. Use social media.

Nebraska 52

Nebraska Fundraising Sponsor Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

Strategy as We-Care: An Exercise – guest post by Miriam Brosseau, Director of Engagement, See3 Communications. We did it in terms of this specific program, but the exercise could be done for a digital channel or any other aspect of an organization): ● Name your audience. And it’s true! Think of one person.

Exercise 66

Exercise Strategy Storytelling Digital 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences. How do you find this out?

Social Media 99

Social Media Guide Media Social 99

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Kelly Lao, Executive Director at the German American Heritage Center, said the Bloomerang system allowed the GAHC to turn more lapsed or new donors into sustained givers.

Software 90

Software Free Tools Adobe 90

Eric Jacobsen Blog

AUGUST 27, 2021

Leave it to leadership and communications expert, David Grossman , to decide to write a book called, Heart First, Lasting Leadership Lessons From A Year That Changed Everything. I was continually inspired by the concrete action leaders took to lead and communicate with heart – and guts.

Lesson 52

Lesson Leadership Change Singapore 52