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How Make-A-Wish is Telling New Stories with Audience Personas

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Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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The Complete Guide to Facebook Ads for Nonprofits

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Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

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6 Common Social Media For Nonprofits Misconceptions

TechImpact

Image courtesy of River Rock Films. You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. What’s not to love?

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on.

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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How to Turn Your Nonprofit’s Social Followers into Donors

NonProfit Hub

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Setting up a blog on Medium is a great way to start telling your nonprofit’s story (and it’s free).

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