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Level Up Your Marketing with Analytics

Association Analytics

There are four categories of Google Analytics to pay attention to: Destination Goals – tracks when a visitor gets to a specific page. Event – this is really any action taken like watching a video or downloading a white paper. Could be a “Thanks for registering page” after someone signs up for something.

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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

According to Altimeter’s latest report by Industry Analyst Rebecca Lieb , using content, also known as “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit and for-profit organization is trying to do. I’m sure you just said to your self “we do that” at least 3 or 4 times.

Content 201
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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. 2) Open Communication Online initiatives, such as viral videos, that are designed to generate discussion, but not necessarily produce a shared outcome.

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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

Enable Live Chat and Video. Enabling live chat and video means that attendees can ask questions and learn product or service details in real-time. With a click of a button, they should be able to access product details, demo videos, and white papers.

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Philanthropy and Social Media: New Whitepaper from The Institute for Philanthropy

Amy Sample Ward

Download the full white paper or share it using this link: [link] Below are notes from my remarks. Their To Mama With Love campaign also leveraged the power of our social ties online through “heartspaces” people could create with embeded video and photos, and then share with social media, donate, etc.

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How to Support Lead Retrieval for Exhibitors at Virtual Events

AccelEvents

Enable Live Chat and Video. Enabling live chat and video means that attendees can ask questions and learn product or service details in real-time. With a click of a button, they should be able to access product details, demo videos, and white papers.

Virtual 52
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Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

It's locked in white papers, policy briefs, and fact sheets. Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals.

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