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How To Transform Good Intentions Into Great Performance

Eric Jacobsen Blog

Readers will appreciate the " Bonus Points " offerings at the end of each major section of the book where they learn how to access free white papers, diagnostic tools, videos and other items by going to a URL or using a QR code via their smart phone.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. 2) Open Communication Online initiatives, such as viral videos, that are designed to generate discussion, but not necessarily produce a shared outcome.

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Level Up Your Marketing with Analytics

Association Analytics

Event – this is really any action taken like watching a video or downloading a white paper. Pages/screens per session – if your goal is to have people read content on your site longer or have them visit many pages, this is important to see if someone hits a certain threshold that could be considered a conversion.

Analytics 169
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Developing staff technology skills in your nonprofit

NTEN

Outlook) and video conferencing platforms, use a spreadsheet, create slides, and use tools that are specific to your organization, such as a timekeeping system or an expense reporting system. Provide training in small doses, maybe five or ten minutes during a staff meeting or via a video people can watch during a coffee break.

Skills 88
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Using Social Media Increases Fundraising by 40% [Study]

NetWits

Well how many words is a video worth? While a static image can help your participant personalize their fundraising page, just think what a video could do. Help your event participants understand the power of a video appeal and even provide a script they can use to record their own! .

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How to amplify member voices to create a culture of thought leadership

Nimble AMS

Develop blog posts, white papers, webinars, videos, or podcasts for your association and share the resources with non-members, policymakers, and the general public. Let member insight steer thought leadership content. Elevate the member experience to attract non-members.

Voice 99
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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

Content marketing products take the form of annual reports, custom magazines, print or online newsletters, blog post, articles, success stories, white papers, webcasts/webinars, podcasts, video, in person events, ebooks, research report and email. I’m sure you just said to your self “we do that” at least 3 or 4 times.

Content 201