Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization, how maintain a socnet presence without it being a huge black hole? There is a fine line between rapid attention shifting and useless bouncing.

Social Network 50

Social Network Network Tips Myspace 50

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. Pay attention to Internet TV trend and consider launching your own TV station. Learn basic HTML. VIDEO: How to Write in Cursive. TV is about to change dramatically.

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Social Media Media Management Social 234

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. We wanted to be creative and capitalize on the media attention to bring dogfighting into the spotlight. to quantify ROI Page views from our stats program & Video view count from youtube ??? m the Internet Marketing Manager for The Humane Society of the United States.

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. What do you think are the most important skills necessary in a social media practitioner? Finally, you must measure ROI.

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Be tactful and err on the side of subtlety, but templates are high in ROI and add to your payoff for taking the time necessary to create, promote, and manage a LinkedIn Group.

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Linkedin Group Practice Management 194

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Social Networking for Social Change According to TechCrunch , Change.org, a social networking site that links volunteers to causes and voters to politicians will launch a new white-label social network for non-profits. It still requires a lot of attention, staff time, management and promotion."

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

I have noticed that many organizations don’t understand that Twitter is a social network of one on one peer relationships. FF acknowleges your hard working free agents, and you can use it to show influencers that you are courting, you know they are tweeting and you are paying attention. Decide how you measure results ( ROI ).

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Twitter Community Profit Organization 112

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. In order to be loyal donors, alumni must feel that they are part of a thriving college community.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Internet Retailer claims that the rules for Black Friday have changed significantly, and that many retailers are offering sneak peeks in advance on social networks to create buzz. It’s a brilliant strategy; use the fact that people love a deal to grow your base on social networks. Back to ROI.

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Content Facebook Strategy United States 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The Intangible Benefits of Social Media. Reports of the Death of Social Networking for Nonprofits Are Not True! Social Media ROI: Compare With Paper. Success Metrics for Your Social Fundraising Plan.

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ROI Widget Cambodia Metrics 50

Care2

OCTOBER 8, 2012

As the co-founder and creative director of Free Range, Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. Justin developed one of the first social network ROI calculators to help nonprofits plan and evaluate their social media efforts.

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Story Colorado Congo Storytelling 62

Tech Soup

MARCH 18, 2013

The Diablo Ballet used social media and received media attention on The San Francisco Chronicle and The Huffington Post without a $5 million budget. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work.

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Arts San Francisco Community San Jose 57

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

I spent sometime reviewing what Planned Parenthood was doing on social networks as well as their online presence - so it was good to get the inside story. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

What’s interesting is that many of us have five or more years experience on social networks. We were early adopters when Facebook opened up – and some of us were kicking the tires of social as far back as 2003-2004 in the blogosphere. Paying attention to measurement benchmarks will be interesting here.

Google 95

Google Skype Org Stream 95

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What does this mean? Do you think Facebook is sticky?

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Facebook Social Media Advocacy Online 50

Connection Cafe

AUGUST 20, 2013

If you have an image, link or video attached to your post it gives a graphical presence and we’ll pay more attention rather than if you post a sentence here and there. Your social media site isn’t the balcony you stand from while shouting your message. Stop Shouting. And if you find yourself up there, then get off your balcony.

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Social Media Share Media Social 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship. I wholeheartedly agree !

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Convio API Nptech Summary 50

Care2

MAY 2, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Join Care2 for Another Internet Advocacy Roundtable!

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Track Social Media Survey Advocacy 28

Care2

APRIL 20, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Getting Attention Nancy E.

Social Media 28

Social Media Advocacy Case Study Online 28

See3

DECEMBER 12, 2007

Because we believe that increasingly we will be seeing engagement move to these social networking models and away from email. Share and Enjoy: 4 Comments comment Social Networking News for Myspace / Facebook / Etc. » Why you need social media marketing. [.] … sucks. Link to the original story.

Social Media 40

Social Media Somalia Myspace Marketing 40

Care2

JUNE 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In no particular order. Post a Comment | by Share Article in Misc.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way.

Goal 50

Goal ROI Wiki Metrics 50

Care2

SEPTEMBER 25, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " This fact certainly caught my attention.

Social Media 28

Social Media Advocacy Case Study Online 28

See3

OCTOBER 7, 2007

RSS feeds and blogs, article comments, social networks… it’s all increasingly important. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Avenue A/Razorfish, the high-end web ad agency now owned by Microsoft, did a little study of these so called Web 2.0

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Video FAQ Bookmarking RSS 40

See3

MARCH 27, 2008

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules! A good tip Brian mentioned was to deputize people to grow your network for you. You may find better success participating in a niche social network like Changents or Gather.

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NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

They LOVED the idea and many of them joined social networks to see first hand what we were doing. Social media is just another avenue to tell our story and get the word out about what we do and educate the public (both locally and nationally). It’s all about listening on social media and responding as a ‘real, live’ person.

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Ohio Children Social Media Twitter 88

Nonprofit Tech for Good

APRIL 5, 2021

Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide. People had joined the social network primarily for the visual experience – not to read. Second, write a compelling Instagram bio.

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Practice Nonprofit Avatar Social Media 363

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

anilkanji : In writing your social media policy & guidelines, build in answers for your org to “what’s the worst that could happen&# @kanter #ncwk. dbarefoot : Great metaphor from @kanter for @foursquare and other location-based social networks: think of dogs and fire hydrants. kanter #mcc #ncwk.

Charity 91

Charity Conference Org Slides 91

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Place Myspace Advocacy 28

Connection Cafe

JULY 20, 2017

We are seeing that Virtual Event programs are growing in popularity internationally and just starting to capture the attention of US-based nonprofits. This helps keep the ROI high for these types of activities. These programs are typically freestanding campaigns rather than an extension of an existing event. Giving Day Campaigns.

Fundraising 43

Fundraising Cancer Michigan Virtual 43

See3

JANUARY 17, 2008

Humane Society, for example, is a leader in using social networking to spread their message. They are seeing the return on investment from using social media tools — and video — and so they are beefing up their operations. And so it is no surprise that they are hiring. Case Soup: Nonprofit Video Secrets Revealed!

Job 40

Job Marketing Online Influence 40

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ” Post your comments!

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How can you compete?

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

See3

MARCH 13, 2008

Work with the Public Affairs team to identify, develop, and execute communication tactics via the organization’s website, including video streaming, blogging, RSS feeds, subscription systems, social networking media, and other forms of electronic communication and convening. Five to ten years of project management experience.

Foundation 40

Foundation Job Open Management 40

See3

SEPTEMBER 12, 2007

In today’s New York Times there is a story about how the venture capital community is heavily backing social networking sites that are reaching out to baby boomers. Social networking has so far focused mainly on businesspeople and young people because they are tech-savvy and are treasured by Madison Avenue.

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People Demographics FAQ Video 40