Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place.

Storytelling 40

Storytelling Chapter Story Teach 40

ASU Lodestar Center

DECEMBER 5, 2017

Storytelling is a strategic tool that has been used since the beginning of humanity to transmit a meaningful message to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Evaluate your Campaign.

Storytelling 45

Storytelling Audience Channel Story 45

Bloomerang

OCTOBER 28, 2023

Let’s explore strategies to maximize the potential of fundraising events to both retain your loyal donors and capture their friends’ attention and support. Collaborate with influencers: Partner with social media influencers or advocates who align with your cause.

Network 77

Network Donor Fundraising Registration 77

Classy

JULY 5, 2021

Influencer. An influencer matching partner is an individual with a large social media following. Given their wide audience reach, influencers may be able to use crowdfunding to establish your matching fund. There’s no guarantee, however, that the influencer will be successful with their crowdfunding efforts.

Donation 108

Donation Influence Local Nonprofit 108

Qgiv

APRIL 23, 2021

At some point in your professional fundraising career, you’ve probably heard the importance of storytelling when crafting your nonprofit’s donor experience. No matter your experience, a crucial aspect of storytelling is helping donors understand what your organization does and showing how, or who, you’re helping. That’s a wrap!

Los Angeles 116

Los Angeles Impact Donation Kansas City 116

Forum One

APRIL 28, 2010

I also had the privilege of speaking on another Online Storytelling panel with Roger Burks and Jay Davis. This live session rounded out our Online Storytelling Bootcamp webinar series with a focus on how to create a culture of storytelling within one's organization. Have everyone buy into the idea that storytelling matters!

Storytelling 66

Storytelling Culture Haiti Camera 66

Forum One

DECEMBER 1, 2021

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. Our work with the Service Employees International Union (SEIU) shows the power of harnessing data for impact storytelling. There isn’t a revolutionary change in how to attain and retain the attention of influencers.

Trend 69

Trend Digital Data Storytelling 69

Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. And, the newest installment in the series is equally good, informative, practical and actionable.

Story 52

Story Storytelling Chapter Teach 52

Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. And, the newest installment in the series is equally good, informative, practical and actionable.

Story 52

Story Storytelling Chapter Teach 52

Saleforce Nonprofit

APRIL 21, 2021

Clubhouse is an audio-based social media platform that is gaining significant attention. Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. A week-long event called Clubhouse Loves Texas was organized and promoted by some of the app’s biggest influencers. Enter: Clubhouse. .

Community 106

Community Build Texas Audio 106

Bloomerang

FEBRUARY 26, 2024

We tried all sorts of things to get attention and see how far we could push the boundaries. And in a world where there’s constant demand for attention, and it’s easy to get distracted, taking the time to hone your learning skills makes a lot of sense. And we learned fast. We didn’t stop trying. But we tried differently.

Learning 90

Learning Change Strategy Journal 90

ASU Lodestar Center

FEBRUARY 2, 2016

I constantly hear from nonprofit organizations struggling with how to effectively leverage the attention of this digitally-immersed audience. In a video, your message needs to be immediate, concise, and captivating because you have approximately five seconds to get my attention. Obviously, this makes your video content very important.

Video 40

Video Digital Storytelling YouTube 40

Neon CRM

SEPTEMBER 8, 2023

Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. Social media influencer collaborations: Partner with social media influencers who are passionate about your cause.

Ideas 52

Ideas Online Fundraising Social Media 52

sgEngage

AUGUST 28, 2023

As you create marketing content, use storytelling strategies. Influencers: Within your supporter pool, your nonprofit likely has access to a few individuals with a considerable amount of social capital. These influencers could be board members who are well-known in your community or donors with large social media followings.

Campaign 75

Campaign Tips Fundraising Contest 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. 5: Collaborative Storytelling Sells. As the power and influence of a sharing economy continues to grow, you’ll need to relinquish control of your messaging and turn your audience into storytellers.

Share 126

Share Fundraising San Francisco Storytelling 126

NonProfit Hub

SEPTEMBER 3, 2020

Your NGO can use a variety of compelling storytelling methods to share your history with your supporters. Another way social media can influence the trust people have in your NGO is through humanization. Use microblogs and trustworthy platforms to drive attention to your website and social media pages.

Social Media 47

Social Media Build NGO Media 47

Connection Cafe

DECEMBER 20, 2018

That is the focus of episode 79 of The sgENGAGE Podcast: How Elections Influence Charitable Giving. Understanding giving tendencies like these will help guide your fundraising campaign outreach and storytelling to strengthen those highly valued connections. What we have tied that to now, our report looks at giving behavior.”

Attention 21

Attention Organization Social Charity 21

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place.

Story 49

Story Storytelling Chapter Teach 49

NTEN

MAY 12, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they'll get it.

Data 100

Data New York City Storytelling New York 100

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. This is a great week. It causes buyers to put down their defenses. It helps them relax. Including me.

Teach 40

Teach Story Storytelling Chapter 40

Get Fully Funded

JUNE 16, 2022

6 marketing tips for improving ROI Your marketing activity can directly influence and improve your campaigns’ ROI. Getting Attention’s nonprofit marketing guide offers a few tips for how to create eye-catching, unique messages: Use storytelling strategies. Pay attention to communication preferences.

Raise 59

Raise Campaign Money Online 59

Achieve

SEPTEMBER 26, 2017

You’ll wow them with the attention. . Since every staff member influenced or was affected by the campaign even in small ways, they should hear its results. A skilled communicator can turn the power of storytelling into compelling messaging that inspires action. Consider personally contacting a few first-time donors, too.

Campaign 52

Campaign Fundraising Database Journal 52

Forum One

JUNE 29, 2021

Using a longform approach, the Girls Who Code Annual Report is a web-based report that puts storytelling at its core to capture audiences’ attention and guide them through the challenges the organization faced the year, and what they did to tackle those challenges. social media, website, email, etc.)

Report 65

Report Online PDF Nonprofit 65

Forum One

FEBRUARY 21, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they’ll get it.

Data 68

Data New York City Storytelling New York 68

Achieve

AUGUST 18, 2023

Videos are more engaging than text or images alone, hold supporters’ attention for longer, and provide a multimedia storytelling experience. Leveraging your corporate sponsors’ influence to promote your auction can spread awareness of your event and mission to a new group of potential supporters—the business’s existing customers.

Marketing 52

Marketing Ideas Sponsor North America 52

Media Cause

AUGUST 9, 2021

Just wanted to see if you were paying attention.). We develop our skills by seeking, absorbing, questioning, adapting, and experimenting, oftentimes bringing diverse influences together to create something that’s unique for our clients’ needs, but with connections to other relevant spaces.

Design 52

Design Experiment Nonprofit Collaboration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2009

In particular, the building of platforms that allow for (1) storytelling and communication, and (2) effecting and demonstrating impact, allow for continuous commitment to the movement. There are a few foundational questions to be asked before building a cultural movement through the use of media and storytelling.

Culture 84

Culture Build Change Media 84

Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Millennial donors are often influenced by quick, seamless, and easily accessible experiences. Wendy is passionate about strong storytelling and believes it’s central to creating strong brands, powerful client relationships, and robust lead generation programs.

Audience 82

Audience Tips Fundraising Social Media 82

Connection Cafe

DECEMBER 22, 2017

You need to pay attention – because your board members and constituents will be. New Study Monitors Dramatically Transforming Donor Behavior: Better understand what influences sector growth and how organizations can respond to the ever-changing market.

Lesson 34

Lesson Learning Fundraising Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

The storytelling was engaging and compelling. As activists, professionals in social good, and as storytellers, we have to move beyond engaging the community to really parsing out what is the right change and the effective path to the solution. Compelling and emotionally engaging storytelling/messaging. What was your source?

Network 119

Network Children Offline Storytelling 119

Care2

SEPTEMBER 20, 2012

If your nonprofit feeds the creative flame with passion and storytelling, you'll start getting somewhere. says that it will "Turn your static email list into a dynamic online community by discovering the social media influence of your most connected contacts," with the slogan, "Listen. Attentive.ly.". How does your nonprofit listen?

Content 59

Content Test Audience Green 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. What this often means is that their messages might not garner the media attention or viral traction they deserve.

Social 108

Social Organization San Francisco California 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

Engage influencers and free agents. The report analyzes the results of the Give to the Max Day in Greater Washington, DC. The event had three components: A contest that stimulated gifts from individuals and encouraged nonprofits to give attention to acquiring new donors or re-engage lapsed donors. Engage before, during, and after.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

MAY 28, 2014

Matt Fitzgerald , Attention Lab Director, Upwell. Humberto Kam from the Monterrey Bay Aquarium and Cindy Johanson from Edutopia shared some case studies about storytelling and what inspires people to share your organization’s content. The panelists included: Cindy Johanson , Executive Director, Edutopia.

Case Study 99

Case Study Social Media Studies Conference 99

NTEN

JUNE 12, 2012

Nonprofit marketing expert, and NTEN board member extraordinaire, Nancy Schwartz wants to help you with a straightforward value swap: you give her your attention for 5 minutes and she'll share her expertise on storytelling. Submit your stories, strategies, and sage advice to causeforchangebook@gmail.com. Anything we missed?

Texas 54

Texas NTEN Austin Camera 54

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Your audience will respond to stories that immediately grab their attention. Interview people who are your influencers and champions, and find out why. Engage Offline.

Support 36

Support Netsquared Influence DC 36