Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. It engages their minds and their hearts by appealing to both their intellect and emotions. Storytelling is a skill. Storytelling is a powerful tool.

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Story Storytelling Chapter Teach 52

NonProfit Hub

SEPTEMBER 3, 2020

Your NGO can use a variety of compelling storytelling methods to share your history with your supporters. Another way social media can influence the trust people have in your NGO is through humanization. Use microblogs and trustworthy platforms to drive attention to your website and social media pages.

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Social Media Build NGO Media 47

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. As you create marketing content, use storytelling strategies. But what makes these fundraisers so successful?

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Campaign Tips Fundraising Contest 76

Neon CRM

SEPTEMBER 8, 2023

Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. Social media influencer collaborations: Partner with social media influencers who are passionate about your cause.

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Ideas Online Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. 5: Collaborative Storytelling Sells. As the power and influence of a sharing economy continues to grow, you’ll need to relinquish control of your messaging and turn your audience into storytellers.

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Share Fundraising San Francisco Storytelling 126

Achieve

AUGUST 18, 2023

Videos are more engaging than text or images alone, hold supporters’ attention for longer, and provide a multimedia storytelling experience. This way, supporters can quickly sign up for your auction while it’s top of mind. Create Fundraising Videos Video marketing for nonprofits is on the rise for several reasons.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. It engages their minds and their hearts by appealing to both their intellect and emotions. Storytelling is a skill. Storytelling is a powerful tool. It helps them relax.

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Story Storytelling Chapter Teach 49

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. It engages their minds and their hearts by appealing to both their intellect and emotions. Storytelling is a skill. Storytelling is a powerful tool.

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Teach Story Storytelling Chapter 40

Media Cause

AUGUST 9, 2021

Just wanted to see if you were paying attention.). We develop our skills by seeking, absorbing, questioning, adapting, and experimenting, oftentimes bringing diverse influences together to create something that’s unique for our clients’ needs, but with connections to other relevant spaces.

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Design Experiment Nonprofit Collaboration 52

Connection Cafe

DECEMBER 22, 2017

You need to pay attention – because your board members and constituents will be. The Millennial Mind, Heart, and Wallet. How Citizen-Powered Movements Will Lead Social Change in 2017: Learn about the shift to cause-minded individuals driving change and how their efforts are making a difference.

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Lesson Learning Fundraising Analytics 34

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . volunteer fundraisers to brush up on your storytelling abilities. . Millennial Impact Report.

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Audience Tips Fundraising Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. What this often means is that their messages might not garner the media attention or viral traction they deserve.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 247

Tech Soup

FEBRUARY 12, 2016

NetSquared DC organized a panel discussion on Engagement Strategy: Empowering Champions* and Influencers* on November 3, 2015, to delve into this question. Your audience will respond to stories that immediately grab their attention. Interview people who are your influencers and champions, and find out why. Engage Offline.

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Support Netsquared Influence DC 36

Qgiv

OCTOBER 27, 2021

This will influence how many volunteers you’ll need to recruit and train. A volunteer recruitment letter is a more formal way of soliciting volunteers, but you can have your current volunteers personalize them for the prospects they have in mind. Newspapers, magazines, and blogs focus on storytelling.

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Volunteer Strategy Guide Local 98

CauseVox

JUNE 1, 2021

1) Visual Storytelling. Also, our collective attention span is evolving. In order to maximize a short attention span, it makes sense to marry visual and written content. Visual storytelling does exactly that. Consistent, relevant content is key to keeping your campaign top of mind for donors. Consider this.

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Websites Fundraising Site Create 52

Nonprofit Tech for Good

JULY 10, 2019

For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention. In fact, you have more chances for your supporters to pay attention to your messaging if they see it on more than one channel.

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Bloomerang

JUNE 20, 2023

Keep in mind that you can (and should) revise your plan in accordance with the other steps listed below. Keep in mind that you can also leverage social media tools for your fundraising campaigns. Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Social media.

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Ideas Guide Online Fundraising 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Just something to keep in mind if you're pitching me. . I want to improve my writing. I hope to learn the art of sentence combining.

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Achieve

FEBRUARY 11, 2022

This helps you also broaden your overall outreach, as communicating with donors on multiple channels and showing consistent attention to detail can go a long way towards converting new donors while also solidifying your relationship with your current ones. . CharityEngine’s nonprofit CRM guide. Offer multiple engagement opportunities. .

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Impact Donor Strategy Statistics 105

Nonprofits Source

MARCH 20, 2023

It can be difficult for nonprofits to stand out in a crowded digital landscape, where countless messages demand the attention of current and potential supporters. Whether you’re filming an explainer video or fundraising campaign content, keep the principles of videography in mind as you shoot your scenes and edit your final product.

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Video Digital Marketing Strategy 64

Qgiv

JULY 29, 2021

Storytelling is an essential component of fundraising , and especially so when it comes to mobile fundraising. So, how exactly can your mobile fundraising affect and support your nonprofit storytelling? When it comes to storytelling with mobile fundraising, make sure to put your donors at the center of the story. Scavenger hunt.

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Mobile Campaign Practice Ideas 52

Bloomerang

JULY 20, 2023

Keep in mind that you can also leverage social media tools for your fundraising campaigns. Influencer campaign Influencer marketing is becoming increasingly popular in the nonprofit sector as people spend more and more time on social media platforms. Social media. Don’t forget to thank these supporters for their help!

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Ideas Online Fundraising Tips 79

Forum One

OCTOBER 20, 2021

The first step is to start acknowledging our biases and to realize when and how they influence our actions. Many of the choices we make are heavily influenced by biases we may not be aware of, which can cause us to unintentionally perpetuate inequality. Pay close attention to photo composition, lighting, and cropping.

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Photo Photography Images Culture 87

Everyaction

OCTOBER 5, 2016

Nonprofit Storytelling Conference. Nonprofit Storytelling Conference. The Nonprofit Storytelling Conference is unlike any conference you've ever attended. As you dive deep into the world of storytelling and connecting with donors, we also want you to have a great time and feel inspired when you leave. Nov 10 - 11.

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Conference Calendar DC Washington 111

ASU Lodestar Center

AUGUST 24, 2011

Storytelling. Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.".

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Communication Effective Impact Benchmark 93

NonProfit Hub

JANUARY 27, 2014

But even as I was making these new friends, grabbing coffee or going to dinner, I was well aware that more work would be involved; I wasn’t on the forefront of these people’s minds yet. Once you have their attention, you begin building your case for support- “LOOK AT WHAT GREAT THINGS WE COULD DO TOGETHER!” Pass the microphone.

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Donor Ideas Retention Giving 68

Bloomerang

DECEMBER 10, 2021

Harvey’s going to talk a little bit about getting inside the minds of donors. But if you can get inside a donor’s mind, I think that is the secret to reducing your attrition, which means increasing the number of people who renew and give you gifts year after year. . We’re going to do a little intro. . no, no, no.

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NTEN

MAY 27, 2010

ThePort, Ning) Multimedia content sharing is a powerful tool for storytelling, providing content that is easy to share and embed. Know when to respond and when not -- pay attention to people's tone and influence. I talked about the importance of finding influencers at the first step and shared a few tips and tools.

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Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Maybe crowd funding caught your attention as the ALS Ice Bucket Challenge swept the world this past summer, raising over $100 million for disease research and raising awareness about ALS with the millions of videos shared on Facebook. They spend several weeks before the official campaign launch rallying their base of champions.

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Fund Campaign Practice Giving 130

Bloomerang

SEPTEMBER 12, 2021

And I’ve been able to see other people’s make that shift in their minds, other nonprofits and leaders. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes.

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Results Video Donation Fundraising 81

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). But how much attention is being paid to ensure that your people know you? Checklists.

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Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

JUNE 12, 2020

Keep in mind that readers want to be entertained through informative, educational, and concise updates. How to do it right: Here, storytelling is key. . Surveys are the best ways to get into the minds of your email recipients. . To grab their attention you need to go bold. . Which stories will resonate the most?

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email Donation Newsletter Survey 344

Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. Our ideas float freely in our minds and the challenge comes when we have to organize those thoughts into ideas that others can comprehend.

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Process Content Digital Marketing 98

NTEN

JULY 18, 2013

To influence behavior, we need to understand behavior. This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. The metaphor used here refers to emotion is an elephant and the rational mind is the tiny rider on the elephant. Seniors want to hear from the board.

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