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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right? Rest easy, your donors.

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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Accepting donations, tracking volunteers , and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Keywords are important.

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4 Ways Your Website Can Promote Fundraising

Nonprofits Source

If you’re a professional at a nonprofit, you probably understand how stressful hitting your fundraising goal can be. Luckily, there are affordable and effective tools you can leverage to spread awareness and get people excited about your fundraising efforts—namely, your website. Promote your fundraising events.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Your open rate is, of course, one of the most important metrics you’ll want to track. The numbers don’t lie! billion by 2025.

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Use your CRM to track relationships with supporters. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Track your engagement rates on each marketing platform you leverage. Bill tracking software.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Discussion of the digital space is very often dominated by a US-centric perspective.