Attention nonprofits: We don’t know our donor data!
3rd Sector Labs
JUNE 30, 2014
Hmm … while our data is degrading, we are putting way more time into writing better fundraising letters and emails than learning about the individuals whom we are contacting. 100% rely on 3 or more technology systems to conduct their campaigns. Nobody can complete an appeal using just 1 or 2 systems.
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