Eric Jacobsen Blog

JANUARY 19, 2023

“Raising your game as a communicator is one of the best ways to make a difference in the world, but it takes courage to open up to others and invite others to open up to you” says Michelle D. Gladieux , author of the new book, Communicate With Courage: Taking Risks To Overcome The Four Hidden Challenges.

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Classy

JUNE 4, 2021

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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3rd Sector Labs

JUNE 30, 2014

A Major Gifts Officer is actively developing personal relationships with existing and potential donors. And how do organizations find the right prospects and make compelling cases for gifts … using outcome data to tell a better story. The post Attention nonprofits: We don’t know our donor data! People know people.

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Nonprofit Tech for Good

NOVEMBER 21, 2020

Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. Social media is a great tool to showcase your impact, help supporters understand the challenges they can help solve and build an authentic community around your cause. Why do donors stop giving after their first gift? Why send this email?

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Nonprofit Tech for Good

OCTOBER 1, 2020

Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization. Frequent communication is vital in cultivating donor relationships, especially with new supporters. Examples: Make a second gift. List of major gifts given today. First impressions are essential.

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Nonprofit Tech for Good

JUNE 4, 2022

9) Gift fundraising. Not everyone wants to or can support you through financial donations, but some would be more than happy to donate in the form of gifts instead — especially businesses. You could even use their gifts in auctions. Or, feel free to get creative! Bring Your Nonprofit to the Modern Day. About the Author.

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Get Fully Funded

SEPTEMBER 17, 2023

They push info out to donors and they forget that communication is a two-way street. If you want to win at the game of building donor relationships, your communications with donors should invite a response — showing that you welcome their questions, comments, and feedback. Thank you so much for your generous gift.

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Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Nonprofit Tech for Good

JANUARY 16, 2022

Instead of solely relying on your homepage to spotlight your donation form, take this time to try some new and creative strategies to ensure your mission gets the attention it deserves. ? In fact, you can immediately acknowledge each gift through your fundraising CRM. 25 Ways to Spotlight Your Donation Form. Autumn 2022. Crowdfunding.

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DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Bloomerang

OCTOBER 13, 2023

Relevance : A good subject line communicates the relevance of your email to the recipient. Differentiation : In a crowded inbox, your email competes for attention with numerous other messages. It should give them a clear idea of what to expect when they open the email. A well-crafted subject line helps your email stand out.

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Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. But communicating with your supporters can be intimidating.

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The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. This transformation requires thoughtful preparation, empathy, education, and strategic communication. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift.

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NetWits

SEPTEMBER 19, 2011

There’s plenty of ways to communicate, arguably more than we actually need. Facebook is a communications platform with close to a billion users. With the release of their new “ Subscriptions &# feature, Facebook has made it even more compelling to use the platform as a way to communicate, connect, engage and impact people.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2015

PLEASE MAKE A RECURRING GIFT : I’ve donated to the GlobalGiving Earthquake Fund – the money will go to a vetted network of NGOS – and they have a donor who is matching all recurring gifts. Let’s continue to pay attention and support this effort. Image Source: ntegrity.

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sgEngage

APRIL 20, 2021

When implemented effectively, recurring gifts have the potential to increase supporter engagement and multiply your earnings. Get recurring gift options in front of your donors where they already spend most of their time: online! Actively promote your recurring gift program. Segment communications for recurring donors.

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EveryAction

JANUARY 25, 2023

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. It is not enough to simply send a tax receipt with a form letter when you receive a gift.

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Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

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Tools Fundraising Analytics Analysis 361

BoardAssist

SEPTEMBER 16, 2014

Use the Word “Profit” to Get Your Board’s Attention! The idea of leaving money on the table is one that will get people’s attention. For example, major gifts is a likely source of untapped revenue. Try this: Pull out or create a major gift prospect list. I bet your total is a serious number that gets attention!

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Get Fully Funded

APRIL 25, 2024

By creating an endowment or accepting endowment gifts from high-capacity donors, you can set your nonprofit up for growth and greater financial sustainability—all without extensive effort. Donors may place restrictions on their endowment gifts, limiting how you can spend the earnings. That’s where endowments come in.

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Bloomerang

SEPTEMBER 27, 2023

According to GivingTuesday , the average online gift was $107, and $3.1 If that’s the case keep your revenue expectations reasonable but focus instead on inspiring your donors to pay attention. Would you consider a $2,500 gift, half of that, or even $250? Communicate your progress toward reaching the goal twice during the day.

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Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Employer information: Knowing where your donors work enables you to tap into corporate philanthropy opportunities like matching gifts and volunteer grants. This can help locate major gift prospects or upgrade opportunities.

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Pamela Grow

MARCH 6, 2024

On Writing We know from our work here at Basics & More that when it comes to your nonprofit’s bottom line, nothing quite beats excellent creative, and genuine human communication. Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Do yourself a favor and subscribe.

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The Fundraising Authority

DECEMBER 24, 2020

Simply put, stewarding a donor is what a non-profit does (or should be doing) from the time of the first gift, and lasting until that donor no longer has a relationship with the organization. are great ways to communicate with and steward your donors. One important note: you cannot steward a corporation or a foundation. Engage them.

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Neon CRM

SEPTEMBER 19, 2023

Recurring Donation Options The donation form example above displays options for making a one-time gift. If a donor were to click on “Recurring Gift” instead of “One-Time Gift,” they’d see slightly different suggested donation amounts and descriptions. But it also includes recurring donation options!

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Pamela Grow

FEBRUARY 27, 2024

Hone in on what you’d specifically like to accomplish through digital marketing, whether that’s recruiting more volunteers, encouraging more people to join your recurring gifts program, or increasing your number of followers on a platform. Communication preferences. Jessica holds a master’s degree in communication from Virginia Tech.

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Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started.

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Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. They’ll be sure to return the favor!

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Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Qgiv

JANUARY 17, 2024

Equipped with a list of new and returning donors who recently made a gift, you know that these donors already have the intent to give—or they wouldn’t have given to your nonprofit in the first place! Your gift in action: What were you able to accomplish with their gift? Small or big, every gift matters.

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Bloomerang

DECEMBER 7, 2023

Self-reflection / Gift of significance Before describing three suggested actions, allow us to share something important that we’ve learned. Yet, as board members, other donors look to you to give gifts of significance. What is a gift of significance? Your generosity has been noticed, appreciated, and celebrated.

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Bloomerang

OCTOBER 25, 2021

The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. Send at least three emails throughout the day (morning, midday, and evening) asking for gifts. Are you ready for GivingTuesday this year? million on GivingTuesday.

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Bloomerang

OCTOBER 25, 2021

The global generosity movement is an opportunity to encourage additional giving from your supporters, so it is vital to have a communication plan in place. Send at least three emails throughout the day (morning, midday, and evening) asking for gifts. Are you ready for GivingTuesday this year? million on GivingTuesday.

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sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. We have contact information, communication preferences, relationships, social media profiles, and wealth screening data.

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Bloomerang

JULY 31, 2023

The pressures to maintain and increase gift income mount as the need for programs, services, and benefits escalate during times of inflation and challenging economic realities when more people are struggling. What have they enjoyed from gifts made to other good causes that they haven’t seen receive enough attention from your nonprofit?

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The Modern Nonprofit

SEPTEMBER 14, 2021

No matter the size of your nonprofit, it’s an important fundraising strategy that enables you to communicate with supporters in a more individualized way. Only 2 out of 10 new donors will give a second time, but 6 out of 10 second-time donors will make a third gift. Segment #2 = Your Past Donors . Segment #3 = your Volunteers.

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