M+R

JUNE 22, 2021

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Why, then, are mid-level donors often overlooked?

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Benchmark Studies Digital Analysis 52

Classy

MAY 25, 2021

Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give. To ensure that your nonprofit donation page is appealing, compelling, and optimized for conversion, here are six best practices that our Classy team recommends to elevate your donation form and engage more donors.

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Donation Tips Rate Mobile 67

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

Lesson 52

Lesson North America New York Kentucky 52

Get Fully Funded

OCTOBER 7, 2021

Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Focus on volunteer retention.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 247

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux. Social Listening In Action.

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Yemen Guide Support Social 50

Tech Soup

JANUARY 19, 2017

Email is re-emerging as a communications channel that is new and powerful again. 2017 is a great time to re-envision and reboot your efforts to keep in touch via email with your constituents, volunteers, and donors. The truth is that attention span in the digital medium is a very valuable commodity. Embrace Automation.

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Digital Marketing Game Headline 36

Care2

AUGUST 22, 2013

Your board, donors, and activists love it too. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

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Online Tips Calendar Test 71

Connection Cafe

JANUARY 4, 2016

Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Why can’t we do a better job meeting–even exceeding–the expectations of our current donors so they remain loyal supporters, maybe even at higher dollar levels? Fight for every donor.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. It’s okay if the donor wants to remain anonymous. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news.

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Story News Press Local 122

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

Nonprofits Source

NOVEMBER 3, 2017

Over the years these terms have evolved to fit the adoption of new marketing channels. Before we dive into those factors, I think it’s important to discuss why SEO is important for nonprofits and how donor preferences are driving the need to invest in search. So how are nonprofits tapping into the evolution of donor trends?

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Beginner Digital Marketing Guide 91

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. Average gifts were down – but large gifts may have switched channels. So let’s dig a little deeper.

Fundraising 105

Fundraising New York City Ukraine Channel 105

Qgiv

MAY 11, 2021

You can use it to attract new donors, promote a big event, raise awareness about your mission, or even raise funds for targeted projects like capital campaigns or emergency funds. When a donor clicks on your ad, search engines determine how much to charge you based on your maximum bid, which is how much you’re willing to spend per click.

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Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Second, we're hearing from most organizations that despite the huge membership of MySpace and Facebook, only 5-15% of their current donors are on either site. So nonprofits that focus exclusively on these sites are failing to fully engage 85% of their existing donors ??? Perhaps there is a lot to learn from headline writing skills.

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Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

28% of donors are repeat donors. Social channels are also used to continue to cultivate and engage with the donor to retain them. Are you reaching out to younger donors, including Philanthrokids or Millennials or another target? 534 is the average total amount raised by an individual. How would you describe them?

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Fund Campaign Practice Giving 130

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Ensure you capture your reader’s attention early. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Ask for specific amounts. People like variety.

Education 23

Education Fundraising Mail Offline 23

Bloomerang

SEPTEMBER 12, 2021

But if you’ve never heard of Bloomerang, we are a provider of donor management software. So like you said, the four-step plan to get more donors to grow your fundraising results. What are you offering or promising to your donors and your audience? What is the value that you give to supporters, donors, volunteers?

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Results Video Donation Fundraising 84

Connection Cafe

DECEMBER 22, 2013

You’ve got 3 kinds of donors – the True Believer, The Casual Fan, and The Reluctant Tagalongs. More and more donors are giving online, especially towards the end of year. Yes, even your older donors! There’s a lot of talk about attrition rates, and what nonprofits must do to keep their donors around.

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Story Nonprofit Social Media Content 54