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Strategic Storytelling For Brand Building: How To Identify And Share Your Nonprofit’s Brand Origin Story

Kindful

Notice how subconsciously your attention was just hooked? Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. A good story allows organizations to build those relationships, win hearts, change minds, and prompt action. It’s brain science.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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AI For Good: How 3 Nonprofits Grew Their Impact With Machine Learning

Global Giving

Have you exchanged data with like-minded organizations to grow your impact? By using data about each loan, including daily popularity, the Kiva team worked with DataRobot to build dozens of models to identify relationships in the data. Have you used your data to be more accountable to your community? To improve equity in your programs?

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New Ideas at TED2014

Beneblog: Technology Meets Society

Bjorn has gotten a lot of attention for his recommendations to combat climate change by focusing on improved humanitarian efforts. We know in theory what a brain injury means, but seeing Gabby Giffords on stage, struggling to speak as a result of her brain injury, brought its impact home.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. The rational part of a donor’s brain still mediates the action evoked or prompted by the emotional part through values and learnings. Emotions are fundamental to get donor attention and prompt actions.

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