Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Gift 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

Michael’s guest post explains more: A Better Way to Produce Reports Nonprofit Annual Reports , guest post by Michael Hoffman, See3 Communications. The Nonprofit Report. Many nonprofit organizations produce reports. For example, CREW –Citizens for Responsibility and Ethics in Washington just released a report about.

Report 112

Report Slovenia Blackberry PDF 112

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A PS is imperative in direct mail and you’ll want to include one in your emails as well. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Relevant content may be what catches their attention, establishes a connection and keeps them reading. Maybe a hat or pair of gloves?

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Practice 339

Practice Online Fundraising Nonprofit 339

Care2

MAY 19, 2014

Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy. To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You. 332 individuals responded.

Digital 73

Digital Money Mobile Benchmark 73

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. It’s also been reported as the top tactic to deliver relevant and engaging content.*. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. It usually gets my attention.

email 48

email Campaign Test Benchmark 48

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S. That’s why this report is so important.

Gift 35

Gift Strategy Benchmark Arts 35

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. It’s what get’s their attention. Pay attention to this trend and start reviewing your email content with an eye for length. Here’s a great report by NTEN and M+R on non-profit emarketing benchmarks as well as a quick look at what the open, click through, response and unsubscribe rates look like.

email 212

email Profit Registration Review 212

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.

Strategy 109

Strategy Develop Fundraising Nonprofit 109

NTEN

JANUARY 26, 2010

Flickr Photo: Luc Legay Fabulous NTEN board member Nancy Schwartz of Getting Attention released some very interesting research today. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Get the report and read it. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors.

Attention 36

Attention Metrics Online Fundraising 36

CauseVox

OCTOBER 11, 2021

Here’s why: Extra attention and spotlight thanks to high publicity around #GivingTuesday Plug-and-play tools and assets from GivingTuesday.org to help market your campaign More participants ultimately means more support for the nonprofit community overall. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates.

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

FEBRUARY 22, 2016

With so much to see on your home page, the donate button is one of several things competing for attention. It gave their online giving an extra boost, supplementing their email and direct mail campaigns. The report also indicates only about 1 in 2,500 (0.04%) who receive a fundraising email typically donate to it.

Online 20

Online Fundraising Websites Channel 20

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. If you have lots of events to report on, you’re doing too many events! The right nonprofit email newsletter format. Sad day, I know.

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

MARCH 10, 2015

Forget about “big data”—pay attention to your small data. Check out NextAfter’s free tool that will generate a report of how your nonprofit stacks up against industry benchmarks in these three areas (traffic, conversion rate, average gift).”. Instead, focus on the metrics that affect revenue.

Share 28

Share Tips Fundraising Test 28

Nonprofit Tech for Good

APRIL 5, 2021

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

TechImpact

MAY 14, 2014

We’re constantly berated with e-mails, text messages, alerts, updates, pings, calls and voice mails. Dozens of media outlets are shouting sensationalist titles at us, vying for our attention and clicks. 2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. Published by M+R and NTEN.

Tech 134

Tech Report Blackbaud Benchmark 134

Neon CRM

MAY 18, 2023

Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.

Raise 98

Raise Strategy Help Fundraising 98

Care2

AUGUST 14, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How can you compete? Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JUNE 13, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) What does this mean? ” Agreed!

Facebook 50

Facebook Social Media Advocacy Online 50

Neon CRM

MAY 31, 2023

Communication can take various forms, including email newsletters, annual reports, and social media updates. Impact reports: You can provide donors with regular impact reports that highlight the difference their contributions are making. Direct Mail Then, of course, there’s the trusty old standby: Direct mail.

Management 52

Management Donor Guide Retention 52

Care2

NOVEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Celebrities? Places of worship?

Celebrate 28

Celebrate Social Media Advocacy Online 28

Bloomerang

JUNE 25, 2021

So it allows you to create reports around campaigns, appeals, events. And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Many mail houses and data systems. Now, are they even paying attention to it?

Database 70

Database Donor Video Mail 70

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

Campaign 250

Campaign Online Fundraising Social Media 250

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Is the blog used and updated?

Social Media 28

Social Media Place Myspace Advocacy 28

Qgiv

JULY 12, 2021

Having said that, we’ve taken a look at some fundraising statistics that we think are very interesting and deserve to be brought to your attention. Online resources are considered 20% more useful than direct mail when it comes to influencing donors. Blackbaud Institute 2019 Charitable Giving Report. DonorSearch.

Statistics 116

Statistics Raise Fundraising Social Media 116

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. Nonprofits that work on issues outside of those realms found it harder to garner new supporter attention and support. The median nonprofit reported 17.7% Email revenue decreased by an average of 11.9%

Fundraising 107

Fundraising Gift Digital Trend 107

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The trend towards online fundraising is an important one to pay attention to. In 2011, 87% of organizations had at least one online gift of $1,000 or more.

Offline 275

Offline Donor Online Aggregator 275

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!

Campaign 109

Campaign Online Fundraising Social Media 109

Neon CRM

AUGUST 11, 2023

Dive into your nonprofit’s CRM and start pulling reports to analyze past trends and data. You can also use your various communication channels (email, direct mail, social media, etc.) Download The Nonprofit Email Report: Data-Backed Insights for Better Engagement to get the full story! Get My Nonprofit Email Report 10.

Giving 52

Giving Help Tips Storytelling 52

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) So I do know whereof I write.

Mail 47

Mail Social Media Online Advocacy 47

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 103

Ideas Guide Online Fundraising 103

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue. Direct mail.

Ideas 83

Ideas Online Fundraising Tips 83