Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

Kindful

MAY 26, 2021

Notice how subconsciously your attention was just hooked? That’s the power that story holds. Sometimes without even noticing it, our brain is activated in a unique and engaged way when a story is being shared. As the old saying states, “Those who tell the stories rule the world.” Once upon a time….

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NTEN

FEBRUARY 10, 2021

We all know versions of this story. The good news is, the story had a happy ending. I’m grateful that my supervisors were paying attention. It became clear that while we needed more staff in several areas of our work, I advocated for someone to help with our social media and audience engagement. Where We Are Now.

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Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Since negative information draws greater attention, many may believe it has greater validity. This might be why bad news seems to garner more attention.

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Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

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Bloomerang

DECEMBER 2, 2022

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Today’s question come from a nonprofit employee who want advice on whether suspense or emotion is a better hook in a fundraising appeal: . As with many things in life, there is no one right way to capture folks’ attention.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you’ve got their attention, people will want to get in touch, to find more information about becoming a member. This will allow you to set-up pre-programmed responses for the most commonly asked questions.

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Get Fully Funded

JUNE 25, 2023

The way you tell your story and engage people in your message can make or break your fundraising efforts. And how do you tell a good story? Stories are interactive, bonding. Shared stories can tie whole cultures and groups together. Shared stories bind all sorts of people, from families to religious groups.

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Storytelling Examples Donation Story 124

Tech Soup

MAY 19, 2016

'" That opening in Graves of Cotton by Fernando Molina Cortés immediately grabs your attention, and leaves you asking questions and demanding more information. " Based on short summary text before the start of the story, you already know that Grace was assaulted. The Middle: Why Should Your Reader Care?

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Eric Jacobsen Blog

JANUARY 20, 2023

Gladieux , author of the new book, Communicate With Courage : Succinct stories that illicit emotional response are great hooks. Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Ask questions, such as, “What does what I’m sharing remind you of?” Comparisons and analogies are powerful.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. If you have not read it, please do. Storytelling is a skill.

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Story Storytelling Chapter Teach 48

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Showing impact numbers and, more importantly, stories keep donors informed and engaged. But how do you talk with people when you’re a nonprofit with a diverse audience? Encouraging conversations.

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Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. Automation is not a cure-all for your comms and shouldn’t be billed as such.

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sgEngage

JULY 20, 2023

That’s why we recommend contextualizing your impact numbers with a powerful story. By sharing compelling stories that highlight the real-life transformations resulting from their work, your grantees can demonstrate the impact they have on their communities. That rings true when it comes to telling stories.

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Qgiv

JULY 27, 2021

Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week. It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention.

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Bloomerang

MAY 30, 2023

is a question every nonprofit asks at some point. While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. The Power of Digital Content: Scale Serving rather than soliciting an audience is the better way to grow a sustainable donor base.

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M+R

JULY 10, 2023

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. What works best is to ask yourself specific questions that help you see your own writing through fresh eyes and spot opportunities for revision that will make your copy sing.

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The Modern Nonprofit

AUGUST 22, 2023

While donations and grants are traditional revenue streams, here’s a question to give some serious thought. Showcase Stories and Impact Products can tell a story. Feedback and Engagement An online store provides another touchpoint to engage with your audience.

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Bloomerang

JULY 20, 2021

Making sure you pick a fundraising event theme that sparks their interest and holds their attention is important. When thinking about your goals, ask yourself these questions: Are you hoping to raise money? . Step 2: Consider your audience. What is currently popular in your area for your target audience?

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Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. The answers to these questions will help guide your design decisions anytime you encounter organizational changes… or global pandemics.

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Candid

FEBRUARY 23, 2023

Your homepage should seek to quickly answer the following questions for your visitors: What type of world are you trying to create and why does it matter? Impact stories. Remember, you can always leverage Candid’s nonprofit profile to tell the story of your organization. seconds) to convince visitors to stay on your homepage.

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NetWits

SEPTEMBER 5, 2012

That’s a great question. Audience Analysis. Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action.

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Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. When humans hear a story, the chemicals cortisol, dopamine, and oxytocin are released in our brains—the chemicals that form memories, keep us engaged, and deepen our relationships. It doesn’t have to be fancy!

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CauseVox

MAY 4, 2021

To celebrate our 50th year of service to the Minnesota autism community we invited our community to join us for a livestream event full of cooking demonstrations, personal stories, and drawings. We had stories. Finally, we wanted to make sure that every element had some connection or pull with our audience. We had drawings.

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Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Research and exploration.

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Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

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Bloomerang

APRIL 11, 2023

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Tag your account in a story.

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Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences. Chatbots give your existing audiences new channels to discover your existing services and are also a new way to serve key audiences you’re trying to reach.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2013

Keeping nonprofit audiences engaged during training can improve your outcomes. People pay attention more, they learn something, they retain it better, and there is a better chance of them applying what they learned. Energizers are activities designed to awaken a sleeping audience or activate a jaded one.

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Qgiv

JUNE 6, 2023

Here are the answers to some common questions about Facebook Ads for nonprofits. How do you target the right audience for Facebook Ads for nonprofits? Widening your audience reach provides your organization with more opportunities to expand your fundraising campaigns and raise more money for your cause.

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Tech Soup

OCTOBER 1, 2013

There's no question that social media gives us the power to easily create, curate, and share the precious moments of our lives. So, whether you are a social wallflower or a busy bee, visual storytelling allows your audience to see and engage with what you want them to. Think about the way you interact and engage with social media.

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DipJar

JANUARY 21, 2021

The first step to improve your donor relations is to separate your donors into three audiences: New Donors : Donors who have made less than two donations to your organization. Now that you’ve identified these three audiences, it’s time to talk about how to best communicate with each group. New Donors.

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Bloomerang

AUGUST 2, 2021

Specifically, you should create content around the “why” of your existence and share the stories that demonstrate your successes in fulfilling your mission. Here are some examples of what you can share: A story they’ll want to enter into. Talk to your team to see what questions people are asking. . Something useful to them.

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Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Teach Story Storytelling Chapter 40

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Establish the content you’ll create.

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