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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes.

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How to Utilize Digital Marketing for Fundraising Event Engagement Online

Qgiv

With a unique energy and do-anything attitude, she understands that a community must network and join forces to create and grow successful businesses. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. What is Digital Marketing?

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Safety First: How to Mitigate Risk at In-Person Events

Qgiv

Planning a safe event—especially if it’s your first time steering the ship—can feel dizzying. Mapping out a fundraising event, especially while taking COVID into consideration, can feel like a game of psychological chess between yourself and the world. Adventure time: Start by visualizing your event. Not sold yet?

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The science of web forms and why nonprofits need to master it

The Nerdy NonProfit

on a Monday, while forms about donations received the highest amount of attention about 2:30 p.m. For example, let’s say your nonprofit helps victims who have recently lost their homes due to severe weather events. Pay attention to usability. You shouldn’t have a flippant attitude about form length.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. In addition to your supporters’ names, you can also reference their event attendance, previous donations, and other involvement with your organization. direct mail campaigns.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As you plan your campaign, keep each of the three pillars in mind: The market. When you know that the strategies, messaging, and communication channels you’re using will catch supporters’ attention and inspire them to give, you can rest assured that you’ll see a return on your marketing investment.

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Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans , or to cultivate and support a brand ambassadors group. Events need not be restricted to members of the group.

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