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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. The team likes to take advantage of every opportunity to ask members questions, from polls, to website forms, and longer annual surveys conducted through Survey Monkey.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

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Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas. Learning Analytics.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Once you’ve thoroughly analyzed your past campaign analytics, you can create a GivingTuesday strategy that inspires confidence in your team. You can start testing your outreach plans. . Test run Facebook fundraising for other campaigns and create a dossier of fundraising best practices for your volunteer fundraisers.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Polling capabilities enable quick decision-making between and leading up to meetings. Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Set this up on your computer.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

blogs, videos, photos, etc… Social media platform insights can offer a lot of this information but doing an informal survey or poll can also work to learn more about your audiences. Blackbaud Altru has powerful analytic tools that can help you better understand your organization’s audiences and you can your own create patron personas.