Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

Relationship 59

Relationship email Donor Wisconsin 59

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.

Benchmark 144

Benchmark Internet Report Giving 144

Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Engaging emails.

Profile 91

Profile Software Nonprofit Donor 91

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. All modern donor databases feature donor analytics and report generation that you can use.

Action 73

Action Report Practice Fundraising 73

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 93

Relationship Donor Build Tips 93

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 74

email Communication Effective Fundraising 74

Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience.

email 52

email Service Marketing Metrics 52

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

email 67

email Communication Effective Fundraising 67

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Sending a recurring newsletter or print mailing to engage supporters. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Some of your more analytic donors may prefer hard data. They want to know where their donations go and who it helps.

Map 52

Map Donor Guide Newsletter 52

Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program.

Gift 97

Gift Raise Guide Relationship 97

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 80

Org Raise Tools Help 80

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

AUGUST 29, 2023

This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. Gratavid Online fundraising platform overview: The average donor retention rate is around 45%. And how do you increase this rate?

Platform 61

Platform Donation Online Fundraising 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 These nonprofits are primarily focused on direct mail and online giving. We know that the use of analytics in fundraising is not a new concept.

Data 118

Data Hurricane Fundraising Disaster 118

Qgiv

FEBRUARY 13, 2023

You should also be able to integrate with your email marketing tools so you can easily share your event registration page with your mailing lists! With interactive dashboards, you can view your donors’ information and interactions at a glance and get suggestions for how you can improve your retention rate.

Registration 52

Registration Software Nonprofit Gift 52

Allegiance Group

JUNE 7, 2023

While nonprofit organizations should always actively recruit new supporters, you need to maintain a healthy balance between acquisition and retention. A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Direct Mail Donor Acquisition Strategies.

Donation 52

Donation Practice Fundraising Gift 52

Connection Cafe

OCTOBER 27, 2020

The giving patterns of these supporters most likely will be different as well and it is probable that the retention rate of these groups will be lower than your consistent annual fund donors. Bring in additional insights and analytics to better understand these supporters. How much staff time and resources should be dedicated?

Database 33

Database Ideas Analysis Gift 33

DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Along with email, nonprofit databases can also accomplish this with direct mail, addressing each supporter by their name in a personalized message. Juggling all of these tasks is where nonprofit database software comes in. Engagement history.

Database 52

Database Software Template Nonprofit 52

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

DNL OmniMedia

DECEMBER 13, 2021

Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Connection Cafe

DECEMBER 19, 2018

6 Tactics for Increasing Donor Retention by Rachel Clemens, Mighty Citizen . Donor retention rates haven’t snuck north of 50% in more than a decade. If so, you won’t want to miss Rachel’s tips on how you can help improve your nonprofit’s retention rate. . . Does that ring true for your organization?

Blackbaud 21

Blackbaud Retention Advocacy Foundation 21

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. Imagine a scenario when a check arrives in the mail as a result of a direct mail campaign. That supporter may receive a hand-written thank-you note back via mail. Perhaps even a phone call.

Donor 84

Donor Online Mail Social Network 84

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 81

Blackbaud Analytics Retention Channel 81

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

NTEN

SEPTEMBER 12, 2011

or to be added to you mailing list (paper or electronic). It's also a good idea to track your retention rate year-over-year as one of your performance indicators. For more on event fundraising data and analytics, check out these posts on the Event 360 blog. Ask your supporters if they want to get more involved.

Raise 77

Raise Data Help Money 77

CauseVox

DECEMBER 8, 2023

Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics. Data and Analytics Tap into the power of data and analytics to segment and target your donors effectively.

Develop 72

Develop Calendar Nonprofit Retention 72

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Sound good?

Donor 52

Donor Management Guide Retention 52

Connection Cafe

FEBRUARY 23, 2017

If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users. You should also remind people to join your mailing list. Showing donors how their money is used can have a huge impact on donor engagement and long-term retention.

Technique 55

Technique Donor Online Results 55

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting. Register today!

Benchmark 43

Benchmark Analytics Strategy Fundraising 43