article thumbnail

Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

article thumbnail

Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Here are some monthly giving metrics to keep an eye on: Donor acquisition rate Retention rate One-time to recurring donor conversion rate Average monthly gift amount Engagement with marketing efforts Cost per acquisition To make checking on these metrics easy, practice data hygiene.

article thumbnail

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148
article thumbnail

3 spreadsheets your association should get rid of right now

Nimble AMS

By getting your data out of stagnant spreadsheets and into an AMS with robust functionality, you can improve member retention. An article about AI on this blog includes a real-world example of h ow an association is using AI to increase member retention by identifying individuals likely to lapse. Ready for some examples?

article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. While different, these concepts are related.

Fund 52
article thumbnail

Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

This kind of profile is the result of a line of thinking based on figuring out (or just plain assuming) what a “typical” donor on your file looks like. Have you ever seen this kind of “donor profile”? Or relied on one yourself? Sometimes, nonprofits build out a set of personas and plan journeys for them. Want to know more?