Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. How reliable is it?

Analytics 66

Analytics Team Data Skills 66

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now.

Analytics 35

Analytics Google Goal Track 35

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! When they donate.

Digital 75

Digital Marketing Donor Channel 75

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Measurable. Achievable.

Digital 59

Digital Marketing Create Social Media 59

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 121

Digital Strategy Nonprofit Phase 121

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. Measure impact according to your company’s specific needs with drill down and self-service dashboard builder capabilities.

Grant 52

Grant Software Management Analytics 52

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. Does your donor database keep track of this type of data? If not, it should. Conclusion.

Digital 138

Digital Data Marketing Org 138

Qgiv

NOVEMBER 9, 2023

Measure and track your success. How to measure the success of your nonprofit branding strategy There are several ways to measure the success of your nonprofit branding strategy. Your branding should be able to evolve as your organization grows and changes. Be open to making changes to your branding as needed.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

Time 71

Time Metrics Analytics Adopt 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

Association Analytics

DECEMBER 13, 2023

We likely don’t need to convince you that in today’s digital age, data is the lifeblood of any successful association. Paired with your experience and judgment, your decisions can be data informed or data guided using less specific data measurements. But what happens if your data isn’t clean?

Data 169

Data Tips Associations Government 169

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media.

Feeds 102

Feeds Social Media Measure Summary 102

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. How do we measure social change? Matt will show us how.

Measure 96

Measure Impact Chicago Metrics 96

The Modern Nonprofit

NOVEMBER 7, 2023

In this blog post, we’ll unlock the digital strategies that transform your daily grind into high-flying success. The Age of Automation: Why It Matters for Nonprofits In the age of digital transformation, technology has been a beacon of change, influencing every industry, including the nonprofit sector.

Integration 64

Integration Tech Impact Nonprofit 64

DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. AI’s range of applications is diverse and is expanding as new case studies arise.

Trend 52

Trend Technology Analytics Integration 52

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Allegiance Group

JUNE 13, 2024

To prepare for the planning stage, get to know your donors by: Using data analytics tools. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? What tool did you use?

Analytics 99

Analytics Interview Story Phase 99

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. This leads to measurable growth and improved patient results. Informed fundraising plans.

Integration 83

Integration Data Nonprofit Platform 83

Whole Whale

DECEMBER 11, 2022

This article is for the overworked techie in charge of all of the digital things who just panicked that it is 2020 and there are new privacy laws. State boundaries more like digital country borders protecting State residents data differently. Special thanks to RoundTable Technology, a leader in cyber security for nonprofits.

Law 52

Law Digital Guide New York 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. It isn’t hard to see why we forget about one of the best ever social media measurement tools: surveys! Museum Management.

Social Media 95

Social Media Analytics Tools Media 95

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

The Modern Nonprofit

SEPTEMBER 12, 2023

Setting Up Tracking and Metrics What’s measured gets managed. Therefore, setting up analytics will be indispensable. Tracking your campaign’s performance can help adjust tactics real-time, provide insights for future strategies, and let you quantify your success once the campaign ends.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Qgiv

JANUARY 3, 2024

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

Platform 59

Platform Giving Plugin Pledge 59

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 91

Tools Donor Fundraising Survey 91

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. Email Marketing Platforms: An email marketing platform builds, sends, and measures email efforts. Simply put, MarTech is marketing! This can be part of a CRM or a stand-alone platform.

Marketing 59

Marketing Platform Social Media Aggregator 59

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

sgEngage

SEPTEMBER 6, 2022

One such industry expert is Rachel Clemens, Chief Marketing Officer of Mighty Citizen , a firm dedicated to transforming mission-driven organizations through branding, marketing, and digital communications. These include: Research and analytics. The trends that appeared reflect that orgs struggle the most with Research and Analytics.

Marketing 85

Marketing Blackbaud Analytics Trend 85

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 72

Virtual Build Stream Software 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Kindful

MAY 12, 2021

Set up your tracking systems. Nonprofit SEO is a digital marketing strategy like digital advertising , email marketing, or social media marketing. Set up your tracking systems. First, it’s important to check your website analytics tools. These systems track your website discovery and engagement.

Online 73

Online Fundraising Adopt Search 73