Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. How often do I need to post content to keep fans engaged and attract new fans? What is the way out of this problem?

Metrics 97

Metrics Benchmark Facebook Experiment 97

Qgiv

JULY 27, 2021

80% of your posts should add value to your followers’ social media feeds. Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group. The second big piece is content creation. Effective social media management involves research, content creation, community management, and measurement/analytics.

Social Media 138

Social Media Media Tips Social 138

Nonprofit Tech for Good

NOVEMBER 3, 2023

Google Analytics, marketing automation platforms, donor management tools, and many of the other tools/products that are used daily by nonprofits have the ability to collect the data needed for personalization. Here’s an example of a personalized subject line – “[First Name], can you help feed a kid in need?”

Personal 323

Personal email Strategy Nonprofit 323

NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. You should spend as much time and energy making your data, charts, and tables findable as you do making your reports and other content. Feed your raw data to world. Kurt Voelker, Forum One Communications. Don't let your data fall victim!

Policy 36

Policy Data Content Share 36

NTEN

JULY 28, 2010

First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. If it’s just content, then link directly to the content. Definitely.

Social Media 67

Social Media Site Media Social 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

  Here's what she shared: Basically we track all these different ways people respond to and share content (like blog posts). Additionally, PostRanks are calculated one of two ways, either comparing a site's content against its own past performance only (feed-based PostRank).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Connection Cafe

JANUARY 18, 2011

Resolve to… Listen to your users by conducting periodic reviews of your analytics data and/or surveying them about what works and what doesn’t work on your website. Incorporate social media more thoroughly into your site by encouraging social sharing, displaying dynamic feeds and promoting your social media presences.

Offline 24

Offline Test Analysis Review 24

Connection Cafe

APRIL 19, 2019

Superb content. The Target Analytics nonprofit cooperative database compiles giving behavior from hundreds of participating organizations and billions of donations. Mark Rovner , founder and CEO of Sea Change Strategies. Authentic engagement: No b t like tote bags or fake emergencies. Great donor service.

Retention 37

Retention Donor Change Blackbaud 37

Forum One

APRIL 27, 2023

In an IA assessment, content audits and data analysis can reveal what information your users seek, how often they “give up” after navigating within the site, and what you know about the most frequent requests among visitors. How to do it: A new or refreshed branding project should never end with logo files alone. Habits form easily.

ROI 81

ROI Digital Strategy Template 81

Connection Cafe

JANUARY 6, 2014

Superb content. The Target Analytics nonprofit cooperative database compiles giving behavior from hundreds of participating organizations and billions of donations. Mark Rovner , founder and CEO of Sea Change Strategies. Authentic engagement: No b t like tote bags or fake emergencies. Great donor service.

Retention 55

Retention Donor Change eBook 55

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. These goals serve as a North Star, helping you direct their efforts and shaping the content you create.

Social Media 62

Social Media Storytelling Media Effective 62

Museum 2.0

FEBRUARY 12, 2009

1stfans is a new kind of membership launched on January 3, 2009 that combines in-person meetups, private groups on Facebook and Flickr, and a private Twitter feed featuring work by original artists (for more background, check out Will and Shelley's blog posts and videos ). How do you balance the exclusive content with public content?

Museum 24

Museum Audience Program Artist 24

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Each blog post is given a score from 1 to 10, representing how interesting and relevant people have found your content. Bookmarked saves for value of content. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Twenti - Digital Marketing For Nonprofits

MAY 14, 2020

It’s not enough to just have a social media account, you need to invest time into the content and appearance of your profile and constantly build and improve. The opposite problem to not investing much time is too bombard your followers with too much content (and not much value). Constant calls to action.

Social Media 52

Social Media Media Social Nonprofit 52

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" link] SocialToo: Creates surveys and tracks social media stats.

Social Media 70

Social Media Track Media Tools 70

Non Profit Quarterly

AUGUST 3, 2022

Indeed, it should be emphasised that these nascent methods of platform capital may not represent a divergent economic path so much as omens of a coming world in which the primary or secondary role of most work is to feed machine learning systems. Factor in the costs of running the site and its profitability seems somewhat dubious.

Work 68

Work Amazon Platform Los Angeles 68

Tech Soup

JANUARY 8, 2013

Most products have had barcodes on them for years that feed information in to inventory databases and also collect data on consumer buying habits. On a more nonprofit tech level, TechSoup Global’s content curator, Ginny Mies predicts that Infographics will gain more traction in 2013. IoT is definitely not a new thing.

Tech 74

Tech Library Internet Nonprofit 74