NetWits

JUNE 13, 2011

Mark Phillips, the founder and CEO of Bluefrog shared an in-depth analysis of the report on his blog Queer Ideas : “For me, this report offers a challenge. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Channel 118

Channel News Mail Blogger 118

sgEngage

MAY 1, 2013

For nearly three years now, Blackbaud has continued to expand the number of organizations and giving represented in the analysis. It is worth noting that this is the first time in well over a year that the growth rate dropped below double digits. Overall Fundraising Trends.

Blackbaud 68

Blackbaud Trend Statistics Environment 68

Tech Soup

APRIL 23, 2012

comprehensive analysis of online giving trends in the nonprofit sector. online and offline data representing $5.1 In 2010, these organizations had the slowest growth rate in the. In it you'll see findings from The Blackbaud Index of Online Giving along with additional multi-year giving data to provide the most.

Online 44

Online Giving Blackbaud Share 44

Connection Cafe

OCTOBER 30, 2017

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates.

Analytics 39

Analytics Volunteer Donor Google 39

Care2

APRIL 5, 2011

can dramatically improve response rates. The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net.

South Africa 59

South Africa Colorado Congo Case Study 59

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall. Get the report and read it. And that's your online donor acquisition.

Attention 36

Attention Metrics Online Fundraising 36

NTEN

JUNE 29, 2011

At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79. After all, we know that offline donors who are on our email list have a higher average gift. This action rate bests both Care2 and Change.org. For us, it's also a critical source for advocacy.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

He notes that they have a 80% retention rate with members and "you can't do that without listening." Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. Further you can check out their page rank, views, and technorati rating. Keywords Are King.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) to the custom playlists created for us by Spotify (yep, they use data to figure out what similar songs you might like). Paid Advertising Metrics.

Analytics 98

Analytics Data Metrics Rate 98

sgEngage

JULY 5, 2022

The Correlation Between Matching Gifts and Retention Rates. This typically occurs at a 1:1 (or dollar-for-dollar) rate, meaning a $100 employee donation would be subject to a $100 match from the company. An organization’s retention rate is typically determined year over year. What to Know About Donor Retention.

Retention 89

Retention Gift Program Donor 89

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Care2

MAY 31, 2007

Not surprisingly, a 2005 study conducted by Informz showed that click-through rates dropped noticeably 30 days after the name was acquired and even more drastically after 60 days. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Care2

MAY 29, 2007

Not surprisingly, a 2005 study conducted by Informz showed that click-through rates dropped noticeably 30 days after the name was acquired and even more drastically after 60 days. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well. " Me too!

Social Media 28

Social Media Advocacy Activities Active 28

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Offline goals and campaigns. Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website. Phase 4: The Analysis Stage. Step 5: Craft your nonprofit communications plan. Digital advertising.

Digital 98

Digital Strategy Create Phase 98

Nonprofits Source

MARCH 21, 2018

Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. 72% of Pinners use Pinterest to decide what to buy offline. Engagement figures are impressive too, with an average open rate of 80% and a 4 – 10 times higher click-through-rate than traditional email. DOWNLOAD TEMPLATE.

Social Media 109

Social Media Resource Marketing Media 109

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Overall, 13 – month retention rates (the share of donors giving 13 months following acquisition) for sustainers were stable from FY2019 to FY2020 at 59% for donors acquired directly as sustainers in the prior year.

Retention 51

Retention Gift Rate Conversation 51

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate. The research looks at how social media engagement produces significant offline involvement. Download your copy here or browse the infographic here. Echoing Justice: Communications Strategies for Community Organizing. Retweet Lab.

Studies 112

Studies Research Attention Data 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

Data analysis is also critical to their success: they constantly evaluate response rates (to campaigns/ emails, etc), to understand what is working, and make adjustments as they go – it’s a process of continual iteration. They are working to combine online and offline organizing. and see that as critical to their success.

Model 85

Model Grant Learning Online 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. Promote Facebook through other channels online and offline. They found that the custom landing tab will convert visitors to fans at a rate of about 47% versus the wall which is about 26%.

Facebook 101

Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Is there an “offline” marketing push that you need to support/connect? by Beth Kanter.

Social Media 106

Social Media Map Strategy Media 106

Achieve

MARCH 17, 2023

Reflect On Your Nonprofit’s Audience There are a variety of online and offline channels you can incorporate into your marketing plan, from text messaging campaigns to direct mail. In fact, studies show that text messages have a 99% open rate and 90% read rate within just three minutes of sending. Monitor metrics.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem. Only 26% of Nonprofits Rated their Websites Very Effective This is from the 2010 State of the Nonprofit Industry Survey. Recurring Giving Benchmarking Analysis says so.

Statistics 84

Statistics Trend Benchmark Blackbaud 84