Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Tags: contest. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

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Metrics Social Media Strategy RSS 81

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Open Source 150

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Tags: facebook. What do you think?

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Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. 4) Test Kitchen : Having low-risk experiments using metrics are very important. Tags: 10ntc metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ).   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: microblog analytics ).

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time. 8 Principles of ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the engagement in the comments, with people tagging each other.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2010

My version of the game includes "life happens" cards where groups gain points if they solve certain problems like staff resistance or define metrics. For example, when I did this workshop in Australia, I met Dr. Linda Kelley who had just finished an analysis of the technographics of Australian museum goers. Tags: india.

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Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Which visits lead to engagement? It provides more customization but requires greater analytical skills.

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FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

KM4Dev has a section devoted to Social Network Analysis process and tools. Jeremiah Owyang's " Why Your Social Media Plan Should Include Success Metrics " post might help nonprofits identify some realistic short-term outcomes for social media implementation. Many individuals tag hundreds of resources each week.

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Summary Nptech Tag Tools 50

NTEN

MAY 19, 2010

" That's where the Analysis Exchange comes in. Time strapped nonprofits can sign up to receive free web site analysis. Amy Sample, Director of Web Analytics at PBS Interactive, says: "What I love about the Analysis Exchange is the learning is reciprocal. > Learn more and join the Analysis Exchange today!

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Forj

DECEMBER 19, 2018

Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible. Ask for options that will let your team upload existing questions to their LMS or write new ones directly in the program, build a question bank and tag questions with different qualifiers.

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Associations Analysis Course Learning Management 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. This is where I’ve gleaned most of my insights – a combination of quantitative metrics culled from Insights and what people are saying on the page. Unsubscribes.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2005

She has a table that lists the items that could be in a new metric and their relative weight. Also, Danah Boyd does an analysis of linking behavior on blogs and differences by gender. Technorati Tags: blogher nptech Interesting food for thought. Via Nancy White.

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Open Source Metrics Technorati Blogher 50

Care2

OCTOBER 19, 2010

Influence comprises several metrics, which can mostly be summarized within these categories: Reach. Reach features your largest success metric number—the number of people who see (potentially) your message. For a more detailed analysis of your Twitter audience size and growth rates, check out TwitterCounter.com.

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Social Media Measure Program Media 64

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Tags: digital learning events elearning nten wearemedia webinar.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

A social graph if the NpTech tag based on a google search NpTech Conversations Gavin's digital diner has written an article about the options that technology gives us for opting out of face-to-face gatherings. " Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. Example: Northern California ACLU social network analysis of their followers on Twitter. 8: Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working.

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Social Media Media Social San Jose 115

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

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Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. There are some free tools that can help you visualize your Twitter network or do quasi social network analysis on Twitter. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter.

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Twitter Network Tips Influence 107

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! The best practice with geo-social tools is to practice “checking-out&# and not “checking-in&# which means to tag yourself at a location as you are leaving, and not necessarily when you show up. Facebook Insights.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results. I said, somewhat jokingly, that you shouldn't be spending more time doing the ROI analysis than the actual project. Tags: ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Velocity and fluence and it's darn hard to track those. Does it exist?

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

They also tag and analyze responses. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis? Do you need share of voice metrics requiring vast amounts of competitive data from across the web? Disaster work.

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Social Media Channel Data Media 100

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Tags: NPTech Fundraising blackbaud email. Get the report and read it. It points to some great momentum in online giving. Now you tell us: does this match your experience with your online donation programs?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

The tool is quite fascinating because it combines a light weight social network analysis (see this page. Tags: socialmediametrics socialnetworking socialcapital twitter. To see Mailana live map Marshall Kirkpatrick wrote a piece called " The Inner Circles of 10 Geek Heros " using a tool developer Pete Warden's service Mailana.

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Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

Twist analyzes and presents trend comparisons and volume between keywords and tags. to help build this system and has shared some analysis of these retweets. I'd use something like this to identify influencers in my network whose retweets had reach or velocity. hatip stacymonk ) He collected over 84,000 retweets.

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Comparison Analysis Aggregator Twitter 50

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

tags: nonprofits roi ). After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Use of metrics to measure your results. It answers the "Was it worth doing?"

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Tags: Information Coping Skills.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this. Tags: ROI. He lays out what to measure for each of these areas.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

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NTEN

JULY 16, 2010

We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you. Tags: NPTech NTEN. When: Thursday, July 29th, 10:00 am Pacific Time / 1:00 Eastern Time Cost : $50 for NTEN Members, $100 for non-members 3.6

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Data United States Metrics NTEN 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. So, I have no idea why this page was tagged with NpTech. The NpTech Tag started as an experimental community tagging project in 2005.

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Think about what is most effective for your organization's goals, mission, and capacity.

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Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” We analyze the content that users spend the most time, referral traffic, and other key metrics over time.

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Measure Policy Social Media Green 97