article thumbnail

Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis

Neon CRM

Understanding Revenue Projections When a nonprofit is putting together a budget for the coming year, an important step is to perform a revenue projections analysis that can inform the expected amount of income used for operational expenses and deepen mission impact. Retention Rate: The percentage of donors who continue to donate.

article thumbnail

From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Their dedication and transparency make every dollar donated feel like a direct contribution to real change.” ” Analysis : This testimonial emphasizes the donor’s personal connection and satisfaction with the results of their contributions, highlighting the organization’s effectiveness and transparency.

Story 104
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Annual reports to inspire your organization

EveryAction

By hosting the information directly on their website (without downloads and with a convenient drop-down menu selection) patrons can track their impact over the years, no matter how long they’ve been donating. Brookings Institution. The Brookings Institution annual report is comprehensive. Wrapping up.

Report 180
article thumbnail

3 Proven Ways to Find and Convert New Donors

sgEngage

But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition. If you have lots of subscribers who’ve been with you for a while but have never donated, think about sending them to a unique donation form with reduced, one-time giving levels.

Donor 85
article thumbnail

Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Link direct mail to other channels using scannable QR codes that lead to landing pages, donation forms, or social media posts. Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. Conducting a marketing opportunity analysis.

Mail 52
article thumbnail

Engaging Millennials for Nonprofit Storytelling

Connection Cafe

During a recent project I worked on with a client, we did extensive content analysis to understand the differences between Millennial, Gen Y and Boomer donors. These stories don’t try to guilt the reader into donating, nor do they sound “doom and gloom.”. This can feel like a scary step for a lot of organizations.