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Healthcare Ad Awards Winners Announced

Forum One

We are excited to share that Forum One received 8 awards in 3 different categories from the Healthcare Ad Awards! The Healthcare Ad Awards began forty years ago as a national competition to recognize the field of healthcare marketing and advertising. Read below to learn more about each of the Healthcare Ad awards projects.

Award 71
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 298
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4 things we learned about foundations and general operating support 

Candid

i This year, we asked survey respondents to share how much of their total giving in fiscal year end 2021 and 2022 was awarded as general operating support. Most funders awarded some general operating support Of 513 survey respondents, 90% reported that they awarded at least some GOS dollars in 2022. (In Candid’s U.S.

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How do grantmaker CEO salaries compare with other staff? 

Candid

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. Analysis set of grantmakers’ full-time CEO salaries Min 25th percentile Median Mean 75th percentile Max No.

Ratio 105
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. The metrics showed the ads were not effectively driving growth.

Lesson 59
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Matt Groch to Offer Keynote on Measuring Impact at #14LCS

NTEN

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

Measure 96
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Toward transparent metrics

Candid

Organizations have shared more than 43,000 metrics, which demonstrate how nonprofits measure the difference they make in the world. . Who shares their metrics? . What kinds of metrics are shared? . Platinum Seal holders provide, on average, three metrics. The most frequently used metrics are : .

Metrics 98