sgEngage

AUGUST 3, 2021

Companies large and small are investing in purpose and social responsibility programs: Our report includes an analysis of employee engagement trends across companies with 0 – 100,000+ employees. This was the only group that had an increase for all metrics from the 2019 report.

Disaster 95

Disaster Social North America Companies 95

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

DNL OmniMedia

JUNE 28, 2023

If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Now that you have multiple data collection and analysis tools in place, it’s time to use that data to improve your outreach through segmentation. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

Analysis 50

Analysis Reflection Experiment Time 50

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

The purpose is to call attention to the problem of Information Overload, how it impacts both individuals and organizations, and what can be done to lessen its impact. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Connection Cafe

AUGUST 24, 2020

This, in turn, can attract more attention and more dollars from independent grantmaking foundations, government agencies, and individuals. A small number of coherent initiatives with a clear theory of change and metrics. 1] Analysis conducted through research of health systems’ community benefit and related websites.

Community 35

Community Grant Foundation Homeless 35

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. In other words, if you have a series of events, there are most likely a subset of events which should garner more attention than others. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way.

Goal 50

Goal ROI Wiki Metrics 50

Amy Sample Ward

JUNE 6, 2011

Yes we have an accessible and attention span limited world thanks in great deal to the internet. Look first at your organizational metrics. How do you evaluate your programs and services? They are saying, just like in Deanna’s poem I started with: we’re here, we’re listening, call us to real action.

Build 220

Build Community Technology Action 220

DNL OmniMedia

FEBRUARY 16, 2022

The digital environment is a loud and busy landscape; competition for donor attention is at an all-time high. Without one, your digital marketing strategy can become a confusing echo chamber that risks losing donors’ attention. Phase 4: The Analysis Stage. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Neon CRM

SEPTEMBER 5, 2023

While it’s going to require a lot of hard work and careful attention to detail (you’ll get way too familiar with proper USPS street address formatting), the actual strategy part of the equation is pretty simple. Define specific metrics and outcomes you expect from the migration to guide your strategy.

Data 52

Data Donor Map Test 52

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Identifying potential donors involves research and analysis that highlights individuals or entities that share the same values and interests as the organization.

Donor 52

Donor Management Guide Retention 52

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

Fundraising 105

Fundraising Gift Digital Trend 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. It still requires a lot of attention, staff time, management and promotion." What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes.

Measure 115

Measure Social Media Tools Media 115

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. During app development, it’s important to focus some attention on extending your network of partners.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Qgiv

OCTOBER 5, 2021

Conduct post-campaign analysis. Get Qgiv’s Campaign Analysis Worksheet! Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Pay attention to what different segments of your audience need from you. Conduct post-campaign analysis. Let your supporters do the talking.

Campaign 69

Campaign Practice Giving Social Media 69

Amy Sample Ward

FEBRUARY 24, 2011

Technology in the analog period was usually defined only as hardware or software, it looked like desktop computers and a server room, and it got as much attention from the organization as a whole as the employee handbook. Now, we evaluated tools based on who was using them, and how. Analog Tactics. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. We monitor sites in real time, evaluate what's necessary to respond to, develop responses with PR, deliver responses the same way generated, monitor following conversation and alert Communications in daily meetings. Have a response process.

Social Media 62

Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

Something that got a lot of attention (we did have it set up on a large plasma screen in the registration area) was the display of our nmc2009 conference tweets using VisibleTweets one of the best visualizer tools I’ve seen- here is the embedded version (well the cheat way of embedding with an iframe). I am not sure we need the scribe (e.g.

Social Media 81

Social Media Media Social Flickr 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The report is based on an evaluation of available literature and interviews with 25 experts from a number of disciplines. Given that developments in this field are at in the embryonic stage, the report provides some helpful signposts rather than definitive answers. There are many labs working on projects.

Policy 103

Policy Social Media International News 103

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate.

Process 98

Process Content Digital Marketing 98