Association Analytics

SEPTEMBER 22, 2021

In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years). opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g.,

Aggregator 169

Aggregator Associations Activities Active 169

sgEngage

FEBRUARY 4, 2022

O ur Intelligence for Good® approach combines licensed and proprietary data assets, world-class industry data science expertise, advanced machine-learning techniques, and robust analytic methodologies – all optimized to drive your mission impact. . Examples of performance tools include performance analysis and benchmarking. .

Data 91

Data Houston Classes Analytics 91

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4

Blackbaud 94

Blackbaud Report Chart Analytics 94

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs. Direct mail is a key part of your fundraising strategy. Campaign Segmentation.

Roles 112

Roles Data Strategy Technology 112

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. Someone on your mailing list or rolodex. As you can see there are many different ways to apply social networking analysis to understanding networks. Family members.

Analysis 104

Analysis Social Network Social Media Network 104

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

Whole Whale

SEPTEMBER 20, 2022

Brain Lacy & Associates provide services for nonprofits including augmentation, analysis of data, prospect research, major donor information, and matching gift data. Orr Group applies analytical frameworks and ROI-based models developed in the for-profit world to help with nonprofit development. Brian Lacy & Associates.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Connection Cafe

APRIL 12, 2011

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. In January of this year, Convio acquired StrategicOne , a leading provider of data analytics, predictive modeling and campaign management services. But I digress. in printing and postage costs.

Mail 44

Mail Convio Analysis Method 44

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Complement your digital donor acquisition efforts with a compelling direct mail campaign.

Fund 52

Fund Donor Strategy Search 52

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”. Conclusion.

Data 69

Data Metrics Nonprofit Analysis 69

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. Mark Phillips, the founder and CEO of Bluefrog shared an in-depth analysis of the report on his blog Queer Ideas : “For me, this report offers a challenge. The writing is on the wall, it’s in the data and, frankly, it’s staring us in the face.

Channel 118

Channel News Mail Blogger 118

Whole Whale

MAY 20, 2021

Brain Lacy & Associates provide services for nonprofits including augmentation, analysis of data, prospect research, major donor information, and matching gift data. Orr Group applies analytical frameworks and ROI-based models developed in the for-profit world to help with nonprofit development. Brian Lacy & Associates.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

DipJar

FEBRUARY 2, 2023

There could be issues with the appeal itself keeping your organization from reaching key donors—maybe you’re sending your direct mail campaigns to donors who prefer email campaigns. Do donors prefer giving by mail, phone, or online? For most nonprofits, it helps to go back to the starting point: your fundraising appeal.

Fundraising 52

Fundraising Channel Files Data 52

3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' Now donors know how many people were helped and how much money was raised.

Digital 138

Digital Data Marketing Org 138

Connection Cafe

OCTOBER 27, 2020

With some analysis – and a little bit of love – you can identify and engage your most valuable supporters. Bring in additional insights and analytics to better understand these supporters. In an analysis the organization’s database, we were pleasantly surprised with the opportunity for these types of supporters.

Database 33

Database Ideas Analysis Gift 33

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Connection Cafe

AUGUST 6, 2015

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. When embarking on a comprehensive analysis of your database, be sure to keep your goals and objectives first and foremost. Campaign Planning.

Analytics 20

Analytics Gift Strategy Fundraising 20

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

Analysis 50

Analysis Reflection Experiment Time 50

Connection Cafe

APRIL 18, 2017

But we also know that there is a science to donor segmentation and the use of analytics. The use of analytics helps to remove a lot of guesswork around which donors have the most affinity for your cause—analytics can help you determine which donors are more likely to give to your organization. 29% through telemarketing.

Data 38

Data Donor Analytics Gift 38

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Connection Cafe

AUGUST 2, 2013

So your organization mails to the same group of prospects for your annual giving program year after year, looking at LYBUNTs, SYBUNTs, etc., There are many options for doing this, whether you embark on a statistical analysis on your own or hire a vendor to do this analysis.

Question 48

Question Gift Analysis Analytics 48

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

JANUARY 23, 2012

Daniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.

Analysis 72

Analysis Question Data Attention 72

Bloomerang

FEBRUARY 1, 2023

With templates for presentations, posters, social media posts, direct mail letters, and more, your organization can easily brand marketing collateral to help spread the word about your campaign. Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 80

Org Raise Tools Help 80

Connection Cafe

FEBRUARY 16, 2017

In today’s age of big data, staff at the most sophisticated programs that I have worked with understand that advanced analytics should be used to fuel a well fleshed out prospect identification program for all program areas. Target Analytics Affluence , Blackbaud’s newest data set, is an example of where to obtain this type data.

Model 44

Model Program Effective Technique 44

Forum One

OCTOBER 13, 2022

It can get complicated quickly since there are so many touchpoints for people to get information—from engaging with your website, to following you on social media, contacting you by phone, meeting you in-person, receiving your printed materials in the mail, etc. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Target Analytics studies donors and fundraising data. Enhancing Your Major Gift Strategy with Analytics. Through an analytic assessment, 10% of the full database has been identified as a major donor prospect.

Gift 35

Gift Strategy Benchmark Arts 35

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Did retargeted ads see more conversions than direct mail solicitors? Marketing analytics uses accurate data to improve and optimize campaigns , ultimately driving a higher return on investment (ROI). Create a content calendar.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

JUNE 12, 2014

John Wilburn is currently a marketing manager for Target Analytics. Combining these attributes to create crazy smart formulas is known as “predictive analysis.” She won’t say that she is happy her donors just threw away 90% of a direct mail campaign. There is no way you can mail every donor on this list. Play Favorites.

Donor 37

Donor Files Strategy Mail 37

DNL OmniMedia

JULY 25, 2022

Research and data analysis . Complete your advocacy toolkit with EveryAction’s canvassing, phone banking, direct mail, and activist management features. . The exact functions of each digital platform will vary, but most labor union software solutions will provide tools that assist unions with: Member recruitment and management .

Course 52

Course Software Consultant Platform 52

Get Fully Funded

JUNE 27, 2022

If you have a CRM with an analytical dashboard, like Little Green Light or Bloomerang , you are presented with this number daily. Did you make it easy for the recipient of the letter to give by mail and online via a QR code and an easy URL? But do you really think about it? Or do you push it out of your mind? The right message?

Evaluation 72

Evaluation Fundraising Raise Grant 72

Connection Cafe

SEPTEMBER 10, 2013

Do you need to do an analytics project to help you identify likely and capable prospects? Given the above analysis, do you need to adjust the strategy for year-end mailings, phone-a-thons, and email appeals? How many established their first estate plan with you as a beneficiary?

Reflection 33

Reflection Time Evaluation Metrics 33

DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Connection Cafe

NOVEMBER 2, 2015

Wouldn’t it be a shame to have inadequate reporting and analysis to actually find out how your medium-spanning strategy performed? You will want to know where all of your end-of-year actions and gifts are sourced from, so keep reporting and tracking top of mind as you begin implementing your plan with these pointers: Google Analytics Audit.

Report 20

Report Channel Analytics Track 20

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115