Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Read time: 2 minutes.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Be sure to sign our consent form to secure your spot!

Benchmark 76

Benchmark Studies Analysis Trend 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

Influence 115

Influence Social Media Marketing Strategy 115

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. He holds an M.A.

Facebook 245

Facebook Fundraising ROI Virginia 245

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Long Live Strategy.” Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Patricia Patrizi, Elizabeth Heidi Thompson, Julia Coffman, and Tanya Beer, “ Eyes Wide Open: Learning as Strategy Under Conditions of Complexity and Uncertainty.”

Social Media 100

Social Media Channel Data Media 100

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

Benchmark 81

Benchmark Digital Report Learning 81

Care2

AUGUST 7, 2014

Here is (yet another) compelling reason for your organization to leverage digital channels: the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels. Good luck on launching your digital strategy!

Effective 59

Effective Strategy Online Advocacy 59

Saleforce Nonprofit

APRIL 6, 2022

The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. The pandemic changed how nonprofits fundraised from various income streams and channels they deployed. Many tried new things….but About the Author.

Change 75

Change Marketing Fundraising Stream 75

Care2

OCTOBER 10, 2012

Given the proliferation of channels and tech since 2005 making it even easier to mobilize a click to communicate to Congress, once can only assume that those communications have continued to increase exponentially. That is a ton of advocacy. Along with Stefan Hankin at Lincoln Park Strategies, we set out to find out.

Advocacy 74

Advocacy Report Summary Mobile 74

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. having your marketing team launch a new campaign and explore a different communication channel). You can shape your engagement strategies using these pieces of information: Giving triggers.

Analytics 52

Analytics Data Giving Metrics 52

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. While I don’t have a crystal ball, I do have some association trends data that can help. Here are five ideas from the association trends study to help you prepare your association for 2022 and beyond: 1.

Associations 78

Associations Studies Trend Data 78

DipJar

FEBRUARY 2, 2023

If your organization struggles to boost fundraising each year (or is seeing a decline in overall donations), it can be hard to know how to improve your fundraising strategy. Target the right communication channels. Target the right communication channels. Among these, your revenue is one of the most important areas for growth.

Fundraising 52

Fundraising Channel Files Data 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Overview of Nonprofit Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

Here’s the description: Where and how do mobile and social strategy intersect. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social.

Integration 97

Integration Mobile Conference Strategy 97

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites 251

Websites Design History Online 251

Top Nonprofits

DECEMBER 23, 2021

As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well. If you’re planning for the upcoming year, you shouldn’t reuse the same old fundraising strategies you’ve used in the past. You don’t have to completely overhaul your fundraising strategy.

Raise 52

Raise Tips Fundraising Virtual 52

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? Mark Rovner, Sea Change Strategies. Fundraising is all about channel integration. Online Advocacy is broken. Holly Ross, NTEN. And not apps.

Game 75

Game Strategy Change Advocacy 75

Connection Cafe

SEPTEMBER 5, 2017

In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value. This year’s Women’s March and March For Science are just two examples of this incredible trend.

Offline 44

Offline Campaign Channel Cancer 44

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Here’s just a few reasons why email still rules: People who take action on advocacy campaigns via email are 7x more likely to donate money to your organization. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Care2

AUGUST 12, 2012

Often they are looking for a quick fix, which is just bad strategy and frankly a waste of money. When you focus on one-off marketing campaigns (even if they are done through multiple channels) that don’t have a long shelf life, you see a quick bump and everyone at the organization is jumping for joy. Volunteer opportunities.

Campaign 71

Campaign Support Strategy Contest 71

NonProfit Hub

MAY 17, 2021

There was no thematic direction for this lineup other than to speak on a trending topic for nonprofit pros. ” Peter Ross | How to Measure the ROI of Your Marketing Strategies. The days of press releases may be over, but that’s ok…we can become media channels.

Causes 56

Causes Time ROI Influence 56

Neon CRM

NOVEMBER 29, 2023

Where appropriate, we’ll also draw out some conclusions and comparisons to help contextualize where and how GivingTuesday can fit into your nonprofit’s overall strategy. Shifting towards an abundance mindset around GivingTuesday (and your overall strategy) will have a major payoff in the years to come. Where Do Donors Give?

Lesson 52

Lesson North America New York Kentucky 52

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Here’s just a few reasons why email still rules: People who take action on advocacy campaigns via email are 7x more likely to donate money to your organization. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

Allegiance Group

JUNE 7, 2023

Next, we’ll cover 10 ways to leverage marketing and other communication strategies to motivate donors to give consistently. Another fundraising trend that nonprofits need to keep an eye on is the steady decrease in small and medium gifts over the last decade. Relying on smaller contributions is not a viable strategy over the long term.

Donation 52

Donation Practice Fundraising Gift 52

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Bring your questions about Benchmarks and ads! Register here.

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

AUGUST 29, 2017

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. You can use analytics to monitor what message or channel drives the most supporter engagement. Need a little help with your email acquisition strategies?

Marketing 31

Marketing Strategy Social Media Channel 31

DNL OmniMedia

MARCH 13, 2023

We’ll walk through some of the most important database management strategies, starting with why you should start using data management software. Databases store vast amounts of information, and parsing through all of it to identify trends and patterns can be difficult to do with raw, unfiltered data. Use data management software.

Data 52

Data Management Database Software 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. It is also important to be mindful of how different generations use online social networking and the trends.

Social Media 108

Social Media Network Media Free 108

Connection Cafe

JULY 5, 2017

They seek advice from experts who tell them that they need to “engage” more, or have more “engaging” content, or build more “engagement” strategies. Publish and republish content in multiple formats and channels. Keep up with trending topics and conversations that happen in other communities.

Websites 37

Websites Strategy Content Nonprofit 37

Care2

SEPTEMBER 29, 2010

Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter. 1Sky asked the big questions: Who really likes us on our email supporter list?

Social Media 61

Social Media Integration Strategy Media 61

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Read time: 2 minutes.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals.

Content 37

Content Communication Marketing Strategy 37

Neon CRM

NOVEMBER 7, 2023

If your nonprofit is stuck in rut or relying on a few big dollar donors or granting institutions for a majority of your funding, a grassroots fundraising or advocacy campaign might be just the answer you’re looking for. Here are eight expert tips to help make your nonprofit’s grassroots fundraising and advocacy campaigns more effective.

Advocacy 98

Advocacy Tips Fundraising Campaign 98

Care2

FEBRUARY 6, 2014

So if you are looking to amplify your advocacy efforts on Twitter, check out some of Dan’s most important data. However, it’s important to note that integrating some of these strategies will only take you so far. Social Networking Trends Web 2.0' Recommended Tweet Length to Generate ReTweets.

Studies 70

Studies Twitter Social Network Images 70

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

I invited Roz Lemieux is CEO of Attentively and founding partner at Fission Strategy to write a guest post sharing the best and next practices for nonprofits to use listening effectively as part of their social media strategy. When more and more people began mentioning Yemen online, their trending terms chart in Attentive.ly

Yemen 50

Yemen Guide Support Social 50

Nonprofit Tech for Good

OCTOBER 5, 2009

If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. The Web and how people use it is transforming quickly.

Social Media 197

Social Media Mobile Media Myspace 197