Social Media with M+R: How to Measure the Metrics that Matter
EveryAction
SEPTEMBER 20, 2016
Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If that's the case, you have the added advantage of getting to discover the types of content that are most appealing to your audience + testing what gets them to click.
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