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How To Segment And Personalize Appeals To Raise More Money At End Of Year

Bloomerang

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Where children don’t feel hurt, alone, scared, and afraid. Where children don’t feel hurt, alone, scared and afraid. That’s why I’m writing to you today.

Idaho 99
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[ASK AN EXPERT] What’s The Best Way To Share Tax Information With Donors?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on best practices around sharing tax information with donors. First, I’m not really comfortable with the way we inform donors of the tax-deductibility of their gifts. I hear a lot about IRA rollovers and stock gifts, but we don’t really receive those.

professionals

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[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. Please consider a gift of $XXX (or in the range of $xx to $xxx). Tell them what gift you need from them. This is respectful.

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[ASK AN EXPERT] What To Do When A Donor Says “No”

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what to do after a donor says “no” to a meeting. NO = I don’t understand what you want Are you trying to tie me down to a one-time gift or a continuing commitment? Explain what their gift will mean at this point in time. Is it children?

Donor 94
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[ASK AN EXPERT] How to Engage Major Donor Prospects Who Blow Hot, then Cold

Bloomerang

Today’s question comes from a fundraiser who wants advice on ways to stay in touch with potential donors who have major donor potential. . Dear Charity Clairity, Do you have advice on ways to stay in touch with a possible donor who has indicated an interest in making a major gift? What makes you hopeful, and why?

Donor 85
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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

It needs to be warm, sincere, and prompt so that it closes the loop on the gift and makes the donor feel great about their giving experience. We call it the Cycle of Giving and here’s how it works: The donor gives a gift. The nonprofit receives the gift. It makes me wonder if I gave my gift to the right organization.

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Do You Inform Donors Of These 2 Giving Opportunities?

Bloomerang

The temporary AGI limit increase from 60% to 100% on itemized charitable deductions for cash gifts is extended for 2021. In all other years, donors who made significant gifts could only deduct up to 60% of AGI. The gifts must be cash, not stocks or property. Why not do your donors a solid by letting them know?

Donor 108