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What Apple’s privacy changes mean for email open rates

M+R

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. When will this change go into place? When a user downloads that image, we know they’ve opened the email. .

Rate 122
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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Fundraising expense is one place where this manifests. Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. Fundraising success is required to support what you do!

ROI 336
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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

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How to Retain Your Year-End Donors

Neon CRM

That’s why it’s essential to have a donor retention plan in place. Having a donor retention strategy in place to retain year-end donors is the best way to get a good return on the investment you put into acquiring them. 114 ÷ 367) x 100 = 31, so they had a 31% donor retention rate. The strategies in this article will help you.

Donor 98
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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 300
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given.

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