Remove Action Remove Mail Remove Rate Remove Sample
article thumbnail

8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Secret Sauce: Easy-to-implement, practical action steps. One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! . ACTION: Get board members to review your donor list. ACTION: Get board members to review your donor list. Ready for the secret sauce?

Action 130
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

Test 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. Want more samples? That’s average. ).

email 126
article thumbnail

It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

Tips 119
article thumbnail

4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

Rate 37
article thumbnail

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. For nonprofits, an effective call to action is paramount. Email subscriber ask language.

Test 84
article thumbnail

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

View more presentations from Amy Sample Ward. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Highlights.

email 169