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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. Science shows that certain emotions trigger our impulse to take action and share, while other emotions suppress it. Your emotions compel your body to take action. What Is Video Engagement and Why Is It Important? Emotions + Surprise.

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A Simple Nonprofit Donation Form Example (and Why It Works)

Neon CRM

Enlarge this image 1. When a donor first lands on this donation page, they’ll only see an impact statement, a compelling image, and options for choosing your donation amount and frequency. High-Impact Image Not everyone who lands on a nonprofit donation form is ready to make a gift. Let’s take a look.

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 251
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#GivingTuesday Fundraising Bootcamp

Greater Giving

Use compelling, emotional images and video to get across the importance of your cause. Hint: Make your mission tangible and specify how each donation will impact the cause, e.g. “$20 can feed two families this holiday season.”. You won’t be able to accept donations without one! Get creative! Spotlight a story that must be shared.

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8 Hints for the Non-Photographer

Connection Cafe

Have you ever found yourself at your organization’s where you 1) find yourself with a camera in hand and 2) hoping that you didn’t miss that perfect photo opp of your mission in action? Avoid using your digital zoom if possible to preserve your images maximum quality. Optical zoom vs. digital zoom. Practice and play around!

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

Practice 100
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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid?