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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Page Titles : These are the clickable headlines you see in search results. Search Engine Optimization.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. Even if you’re confident that online fundraising is the right direction, it’s hard to know how and where to get started.

Ideas 357
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Creativity matters only if it sells. Apply those lessons.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. You can also try a value exchange campaign, where you offer a free item (such as a tote bag or a bumper sticker) to gather phone leads, then cultivate them into regular givers.

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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The Nonprofit Email Newsletter How To

Pamela Grow

When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. to take action (sign a petition, engage on social media, volunteer). Or download this free guide to writing your email welcome. to drive traffic to your website. Your Audience.

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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

What does that mean for you as a nonprofit fundraiser/donor communications professional? Lots of great takeaways, including… Short, compelling headlines and article leads directing the reader to their website (for online, endeavor to keep your writing to a 5th-grade level or below. And subscribe to their free e-news here.