Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. Clear calls-to-action (CTAs). Stick to one photo or image, and keep the text appeal short. . As of 2019, 90.4%

Audience 82

Audience Tips Fundraising Social Media 82

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. A good story resonates with the donor, connects them to your vision, creates a sense of urgency, and gives donors an outlet to take action. 15 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Qgiv

JUNE 6, 2023

How do you target the right audience for Facebook Ads for nonprofits? Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. One fundraising tool perfect for this is the Facebook donate button, which doubles as a call to action in your ads.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

Audience 46

Audience Design Help Structure 46

Tech Soup

SEPTEMBER 8, 2017

The difference between having a clear, succinct point and not having one is often the difference between viewers who take action after watching and viewers who click out halfway into the video. Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video!

Adobe 69

Adobe Video Storytelling Slides 69

Neon CRM

JULY 13, 2023

Nonprofits are able to grow their audience by tapping into GivingTuesday’s large, global social media community. Launch a Storytelling Campaign Studies have proven that storytelling is much more effective than fact-sharing alone. We recommend running a story-centric campaign that leads up to GivingTuesday.

Social Media 98

Social Media Ideas Donor Media 98

Robert Weiner

SEPTEMBER 21, 2009

My friends at TechSoup asked me to pass along info about their upcoming digital storytelling event. We will help you learn how to maximize the impact of your organization's message with online audio, video, and images. Follow the action on Twitter #tsdigs. What do we mean by Digital Storytelling?

Storytelling 122

Storytelling Digital San Francisco Free 122

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Create custom graphics for powerful quotes, statistics, and call-to-actions.

Twitter 355

Twitter Practice Social Media Nonprofit 355

NonProfit Hub

FEBRUARY 6, 2024

Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base. Include a call-to-action in those posts to donate and to share your post with friends.

Donor 65

Donor Social Social Media Photo 65

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

Storytelling 176

Storytelling Social Media Nonprofit YouTube 176

Greater Giving

FEBRUARY 12, 2024

The word “gala” conjures images of glittering ballrooms, elegant attendees, and a night dedicated to supporting a worthy cause. Signature Gala Evening Elements A well planned event timeline builds excitement and spurs action without feeling forced. Inspiring speakers that resonate with your cause can captivate the audience.

Charity 105

Charity Music Captivate Causes 105

TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

Social Media 238

Social Media Story Money Raise 238

Qgiv

SEPTEMBER 1, 2021

Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Does the tool help you reach your target audience? If you’re considering creating a TikTok account for your nonprofit, it’s important for you to evaluate if you’ll be able to reach your target audience on the platform.

Marketing 117

Marketing Madagascar Guide Social Media 117

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

sgEngage

OCTOBER 11, 2023

Engage with your audience by responding to comments Participate in conversations Be authentic and avoid highly polished replies Track your top 10 or 20 followers and tag them to help share your content Ask followers to opt in to your email list for more direct communication, Pro Tip: Befriend the algorithms with inspiring content.

Donor 83

Donor Social Media Websites Content 83

Greater Giving

FEBRUARY 22, 2022

Inspiring calls to action. Show the real impacts that year-round donations can have on your mission by using compelling images within your website. Choose images that show interactions between people, whether it’s your volunteers and constituents or your donors mingling at previous fundraising events. Motivational imagery.

Websites 97

Websites Donation Images Mobile 97

Qgiv

APRIL 13, 2021

Social media is an incredibly valuable tool to get in front of your audience and educate them about your organization. Social media is used by for-profit companies to educate and entertain followers, as well as propel action within their target audience. Adding images to your posts will increase your posts’ reach and engagement.

Social Media 115

Social Media Donation People Media 115

Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. And sometimes it can seem inaccessible or too complex for your audience.

Storytelling 36

Storytelling Advocacy Data Lebanon 36

Tech Soup

MAY 19, 2016

So, isn't it obvious that's how you should be reaching your audience? Now I know storytelling is a buzzword right now, and buzzwords come and go. Storytelling has been a buzzword before, and will be again. But even when storytelling is not a buzzword, your story needs to be told. Understand Your Audience.

Audience 36

Audience Story Storytelling Children 36

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos. For example, our preference for video content rings true.

Advice 98

Advice Social Media Media Meme 98

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. The two most important pictures on your profile will be your profile picture and header image. When choosing your header image, pick a photo that best represents the work your organization does. Reaching out beyond your current audience isn’t always easy.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Don’t just tell your audience what you do—show them the impact of your work. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Aaron Bramley: Teeny Tiny Stop Action Video. Images and Videos. Image 1: phoelix / Shutterstock. Image 2: TechSoup.

Audience 58

Audience Video Camera Library 58

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. If your goal is to engage + build relationships with your audience (hopefully it is!), Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Neon CRM

JANUARY 19, 2024

Identify your target audiences, whether they be policymakers, community leaders, or the general public, then develop communication strategies for each group. At the same time, you’ll need a slightly more formal public relations initiative that shapes and maintains your organization’s image. Click on this image to take the quiz!

Associations 52

Associations Practice Strategy Leadership 52

See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

Audience 40

Audience Story Chapter Hawaii 40

Tech Soup

OCTOBER 1, 2013

So, whether you are a social wallflower or a busy bee, visual storytelling allows your audience to see and engage with what you want them to. You are the storyteller. Storytelling is about inspired imagination, and there's nothing that inspires action more completely than a photo or video. Harness that!

Story 59

Story Storytelling Copyright Social Media 59

CauseVox

JULY 31, 2023

Through a combination of fundraising efforts, community engagement, and storytelling, Giving Days aim to create a surge of donations and raise awareness about the vital work your nonprofit organization is doing. Encouraging Action Giving Days foster a sense of community and collective action. Share often and share wide.

Giving 79

Giving Nonprofit Awareness Hosting 79

Forum One

MARCH 8, 2021

Individually, we’re all responsible for our own thoughts and actions, but we can choose to challenge and call out gender bias and inequity. Telling stories through images of empowerment. During Women’s History Month, we are excited to celebrate International Women’s Day on March 8, 2021.

Celebrate 46

Celebrate International Empowerment Images 46

Forum One

APRIL 8, 2021

Start by understanding your audiences and tailoring content and outreach to their needs. Marketing automation tools, such as Mailchimp, Salesforce/Pardot, and Marketo, can assist in personalizing the content in your emails by using automated sequences based on a contact’s actions. Personalize your content. Flip the physical to digital.

Impact 77

Impact Channel Audience Content 77

sgEngage

JUNE 30, 2023

Large corporations can provide visibility for the nonprofit, while the nonprofit can help boost the company’s public image and be seen as a value-add for employees who are aligned with the cause. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Research and exploration.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

Storytelling 63

Storytelling Network Collaboration Classroom 63

Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Use a few impactful images as well to enhance your storytelling. Direct mail marketing. Email marketing.

Social Media 52

Social Media Mail Channel Registration 52

Classy

MAY 17, 2021

Leveraging this strategy throughout other months of the year can urge supporters to take action in order to stretch their dollar and ultimately raise more money for your mission. . Know Your Audience. In addition to solidifying your organization’s goals, understand who your audience is and what their values are.

Giving 94

Giving Demographics Nonprofit Companies 94

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

JULY 10, 2020

An amazing marketing opportunity that comes with a giant audience. especially since social networks are naturally optimized for visual storytelling. Think about your target audience. Try to focus on the platform most used by your target audience. Ask the audience to share their story . Image Source: St.

Social Media 74

Social Media Media Social Contest 74