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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). of all charitable giving in 2013. of 2013''s overall gifts.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion emails sent from July 2013-June 2014. Among the interesting findings: Online giving was up 8.07% from July 2013-June 2014 (compared to the previous year). However, conversion rates of those emails dropped 25%.

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Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Register today for any or all of three webinars: June 5, 2013 at 1:00 p.m. July 1, 2013 at 1:00 p.m.