NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

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Benchmark Giving International PDF 52

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The bad news : Overall donor counts are shrinking as the number of nonprofits continues to grow. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. 11 gifts above $1 million.

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Data Los Angeles Gift Model 68

Wild Apricot

APRIL 5, 2011

This post offers an overview of NTEN's eNon-profits Benchmark Study and 2011 Social Benchmarks Report and Idealware's Donor Management System Workbook.( Here is a round-up of recently released reports and resources available free of charge that might be of interest to non-profit and membership organizations.

Profit 111

Profit Resource Report Free 111

NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. million donors and more than $1.16 million donors and more than $1.16 The report, which covers 15.6 The report, which covers 15.6 Register today!

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Offline Channel Fundraising Mail 153

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. According to the report, the answer is essentially "not so much."

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Measurable : You should be able to quantify goals with a numeric benchmark. Achievable : Make sure your benchmarks are realistic based on what you’ve accomplished in the past. They need to be detailed enough for you to determine whether you’ve achieved them or not. How will you ever know if you’ve finished “building awareness?”.

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Social Media Guide Media Social 99

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails. Have a new donor?

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email Test Conference Benchmark 150

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? A lot of good information about how donors research their giving to nonprofits.

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Blackbaud Benchmark Nonprofit Chart 87

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

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Statistics North America Benchmark Retention 55

NTEN

JANUARY 23, 2012

One of the things we wished for as we navigated the campaign: benchmarks. We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks. Number of unique donors: 196. Number of donors who made more than one gift: 15. Number of first time donors: 169.

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NTEN Campaign Fundraising Benchmark 55

Amy Sample Ward

APRIL 27, 2011

The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. The data says we should move on. It’s an interesting and valuable report with a lot of great insights.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

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Results Online Donor Fundraising 44

Nonprofit Tech for Good

FEBRUARY 24, 2010

To reach out to your text-to-give donors. If your nonprofit is utilizing text-to-give, then more than likely (hopefully) you are also engaging those donors via text messaging. You also want to make sure that you have a “Donate Now&# mobile page that text-to-give donors can read and easily use on a mobile device.

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Mobile Websites United States Nonprofit 211

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It shows that where we fail to engage donors, we also fail to raise funds.

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Channel News Mail Blogger 118

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. and includes transactions for over 15 million donors and $1 billion in revenue. about online donors and online acquisition. Online-acquired donors are younger. Online donors tend to have higher household incomes.

Results 68

Results Fundraising Case Study Mail 68

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

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Offline Support Online Donor 38

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

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Web San Francisco Bookmarking Search 117

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Determine the ask. Choose your channels.

Build 38

Build Donor Channel Sound 38

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

Care2

JANUARY 6, 2012

Send new donors a special welcome message. Thank your donors multiple ways – by email, phone and handwritten letters. How are donors finding your organization online when you look at your Google Analytics? Your donors are special people and they should be treated as VIP’s. Review and optimize your traffic.

Online 71

Online Practice Fundraising Rate 71

Care2

SEPTEMBER 2, 2011

According to the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report , online donations are larger on average than offline donations, and donors who make their first gift online and stick around to give again have a higher lifetime value (LTV) than similarly retained donors that start out giving offline.

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Offline Blended Mail Channel 73

Care2

JULY 15, 2011

Treating your donors like ATM machines is just bad juju in the nonprofit world. The 2011 eNonprofit Benchmarks study which analyzed data and response rates from 40 nonprofits has shed some new light on how often nonprofit’s should be hitting up their donors. The average unsubscribe rate in the study was 0.23%.

Donation 70

Donation Fundraising Rate Studies 70

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits.

Report 20

Report Donor Demographics Statistics 20

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? Or new donors who then become sustaining donors. But, what if it didn't have to be that way?

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey.

email 48

email Campaign Test Benchmark 48

NTEN

NOVEMBER 4, 2011

Maybe there's a donor list (updated by fundraising), a volunteer list (managed by the volunteer coordinator) and a fan list (engaged by the social media expert) and never the three (or more, as the case may be) shall meet. These lists are frequently separate and "owned" by different teams. The answer: zero. Does it need to be?

Data 56

Data Time Social Media Database 56

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. and includes transactions for over 15 million donors and $1 billion in revenue. is the answer to all of your fundraising woes.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Care2

JULY 16, 2012

2) 2011 Nonprofit Technology Staffing & Investments Survey Report – If you are planning guidelines for your organization’s use of social media you will also want to take a close look at your organization’s technology staffing and capacity.

Report 78

Report Guidelines Ratio Policy 78

Connection Cafe

JULY 7, 2011

Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients. BEGS is our paradigm for successful donor acquisition. Thanks for contributing Sheetal!

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

MAY 27, 2011

Strategic Plan : Charity Dynamics worked with Volunteers of America to create an online strategic plan inclusive of engagement and fundraising campaigns, benchmarks and online fundraising goals for twelve months. Key issues of integration included: Keep a consistent message in front of donors.

America 24

America Results Volunteer Offline 24

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

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Offline Donor Online Aggregator 275

Connection Cafe

MARCH 20, 2012

For example, Humane Society saw that number grow from 7 percent to 16 percent during 2011. Unfortunately, extensive benchmarks simply don’t exist yet. Over at Humane Society, 3 percent of end-of-year gifts came in through their mobile-optimized site, and 38 percent of those giving were first-time donors to the organization.

Mobile 30

Mobile Blackberry Convio United States 30

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

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NTEN Conference Technology Blackbaud 71

Tech Soup

MAY 7, 2013

The annual 2013 eNonprofit Benchmark Study by NTEN and M+R Strategic Services is now out. Online revenue grew by 21 percent since 2011. TechSoup has two donor partners in this technology area if you'd like to try out a new mobile payment collection service: The Dharma Merchant Services. CNN Money: 5 pay-by-phone apps tested.

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Phone News Technology Free 48

NetWits

OCTOBER 4, 2011

And it continues to be the best way to acquire new donors. When you do them both well you have an opportunity to increase overall giving per donor by up to 3X that of a single channel donor. 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. What the data tells us ….

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Offline Results Fundraising Blackbaud 279

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

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NTEN Conference Technology Blackbaud 48