NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask.

Donor 58

Donor Offline Mail Channel 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Measurable : You should be able to quantify goals with a numeric benchmark.

Social Media 99

Social Media Guide Media Social 99

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails.

email 150

email Test Conference Benchmark 150

Amy Sample Ward

APRIL 27, 2011

The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. A compelling video won over 12% of donors, while fundraising contests only 42% inspired 5% to give. The data says we should move on. It’s an interesting and valuable report with a lot of great insights.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. and includes transactions for over 15 million donors and $1 billion in revenue. about online donors and online acquisition. It also highlights the interesting opportunities and challenges posed by multi-channel giving.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

Connection Cafe

NOVEMBER 26, 2013

You invest heavily in the planning phase, often (err, hopefully) as early as August, but by the time January arrives you want to count the dollars, share the stories, and congratulate donors on another successful year. And, as a fundraiser, you seize the opportunity to build donor loyalty. Choose your channels.

Build 38

Build Donor Channel Sound 38

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? Or new donors who then become sustaining donors. But, what if it didn't have to be that way?

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. You can insert personalized content that: Cultivates (thank recent donors/volunteers; report how gifts were used). I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here.

email 48

email Campaign Test Benchmark 48

Care2

JULY 16, 2012

However, many organizations look to create an official policy to satisfy legal concerns, make senior leadership more comfortable, and to provide more in depth guidelines to staff who engage supporters and the public on social channels. Debra Askanase has a great review of the workbook that I’d recommend you check out as well.

Report 78

Report Guidelines Ratio Policy 78

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. Strategic Plan : Charity Dynamics worked with Volunteers of America to create an online strategic plan inclusive of engagement and fundraising campaigns, benchmarks and online fundraising goals for twelve months.

America 24

America Results Volunteer Offline 24

Connection Cafe

JULY 7, 2011

Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. Because you cannot buy a list of the mobile numbers for your constituents, you will have to obtain opt-in through existing channels. Author: Guest Blogger.

Mobile 30

Mobile Blackberry Convio United States 30

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

OCTOBER 4, 2011

And it continues to be the best way to acquire new donors. They key to raising more money is to figure out how to utilize offline and online channels together. When you do them both well you have an opportunity to increase overall giving per donor by up to 3X that of a single channel donor.

Offline 279

Offline Results Fundraising Blackbaud 279

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

NTEN 71

NTEN Conference Technology Blackbaud 71

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

NTEN 48

NTEN Conference Technology Blackbaud 48

NetWits

MAY 30, 2012

It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. So what’s the harm in dropping a channel? The world of giving is not nearly that neat and homogeneous and the DNA of donors is about as counter-intuitive as it comes. Online Donors Need to be Moved Offline.

Online 234

Online Fundraising Offline Mail 234

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

sgEngage

DECEMBER 1, 2010

Older donors don’t give online Wrong. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Major donors don’t give online Wrong. Online donors don’t give offline Wrong. Here are five that need to be busted.

Trend 78

Trend Online Giving Offline 78

Tech Soup

FEBRUARY 14, 2012

And it continues to be the best way to acquire new donors. They key to raising more money is to figure out how to utilize offline and online channels together. When you do them both well you have an opportunity to increase overall giving per donor by up to 3 times that of a single channel donor. What do you think?

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 86

Raise Money Online Giving 86

sgEngage

MARCH 15, 2011

for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. Online giving in response to Haiti was higher than all previous disasters and demonstrates that the Internet is a first response channel of choice for donors.

Blackbaud 62

Blackbaud Disaster Haiti Giving 62

sgEngage

DECEMBER 10, 2010

Will you get donors through a mobile app? Research done on episodic donors would back this up. The Right Donor Data Transfer There is a lot of time and attention on what goes into getting someone to make an online gift. Who stores the donor information and how quickly does the nonprofit get it? Probably not.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

sgEngage

NOVEMBER 30, 2010

The New York Times had an article on the day of Jumo’s launch titled: “A Facebook Founder Begins a Social Network Focused on Charities. &# My quote in the article sums things up — “It’s still not clear whether or not followers translate to volunteers and donors. Sounds like it has great possibilities; time will tell.

Trend 80

Trend New York Blackbaud Argentina 80

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have pre-defined segments for previous episodic donors? What is the follow-up plan for the media, donors, etc? Do you have offline and well as online channels ready to go? magnitude earthquake struck the island of Hispaniola.

Haiti 63

Haiti Trend Difference Blackbaud 63

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. The direct mail campaign typically went to donors or acquisition targets with known profiles and expected results. Fast forward to 2011, the age of smartphones, social media and 3D television.

Offline 30

Offline Integration Online Mail 30

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 79

Mail Trend Offline Blackbaud 79