2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

2011 Non-profit Social Networking Survey


There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is social networking for non-profits (something that, if you read this blog regularly, you know I’m very passionate about) and the 2011 Social Networking Survey. How can I get the 2011 Social Networking Benchmark Report for Non-profits? The survey results will be compiled and presented at the 2011 Nonprofit Technology Conference in March.

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TeamRaiser Benchmarks are Here!

Connection Cafe

In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Author: Noel Beebe. Howdy folks! It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week! Thanks to everyone who was able to make it to the session I presented with my colleague Robyn Mendez, Let’s Get Nerdy – Taking a Data-Driven Approach to Event Strategy.

CharityVillage? Research: Benchmark Study Shows Online’s Strength

AFP Blog

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software. The study, released in early March, found that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3

Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. What would be the valid benchmarking list for philanthropy?

Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. Author: Jill Ward.

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New Report: 2011 Nonprofit Social Network Benchmark Report


The 2011 NTC saw the release of the latest " Nonprofit Social Network Benchmark Report ". > Download the 2011 Nonprofit Social Network Benchmark Report More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. Other highlights: Nine out of 10 respondents(89%) report having a presence on Facebook in 2011.

Nonprofit Technology Staffing and Spending Benchmarks: Take the 2011 Survey


We are happy to announce that the 2011 survey is underway – and that it is new and improved! > > Please take the 2011 Nonprofit Technology Staffing and Investments Survey! This year's survey is streamlined in order to provide a better experience for survey participants and to focus the results on providing you and the nonprofit technology community with valuable and actionable benchmark data.

Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Free Non-profit Webinars for March 2011

Wild Apricot

We found over 24 webinars on topics such as: building capacity with Boomer volunteers; social media metrics and benchmarking; project management for non-profits; and numerous leadership and fundraising sessions. Here is our round-up of free webinars for non-profits and other membership organizations that we've gathered for the month of March.

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Groundwire Engagement Benchmarking Survey: Intro and Section One


Several years ago, we developed the Groundwire Engagement Benchmarking Survey tool to help the organizations we work with determine where they should be investing their (limited) resources. Take Groundwire's DIY Engagement Benchmarking Survey. DIY Engagement Benchmarking Survey, Section One: Theory of Change. 2011 Nonprofit Communications Trends (and what it means for your good cause) , Nonprofit Marketing Guide.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations.

Favorite Factoids from the 2011 eNonprofit Benchmarks Study

Beth's Blog: How Nonprofits Can Use Social Media

M+R and NTEN have just released the annual 2011 eNonprofit Benchmarks Study that analyzes data and messaging from nonprofits. So, if you want to compare your nonprofit’s performance with other, this report is a useful tool. What I liked most was the infographic they shared as a companion to the study. I had to screen capture my favorite factoids and share those below. Research Studies

Benchmarks Extra: Monthly Giving


Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. If you look at the chart on page 15 of the 2011 eNonprofit Benchmarks Study , you can see that the International sector saw huge growth in online revenue from 2009 to 2010 while other nonprofits saw much slower growth.

Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarks Data E-mail Communications

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

2011 Nonprofit Social Networking Survey ?


The survey results will be compiled and presented at the NTEN Nonprofit Technology Conference in March 2011. Look for our session, where we’ll present the 2011 Nonprofit Social Networking Benchmark Report , outlining the results of the survey. NTEN, Common Knowledge and Blackbaud invite you to take part in a nonprofit survey about how nonprofits are using online social networks, and enter your name for a chance to win an Apple iPad.

Idealware’s Nonprofit Social Media Decision Guide, Updated for 2011

Beth Kanter

Measurable : You should be able to quantify goals with a numeric benchmark. Achievable : Make sure your benchmarks are realistic based on what you’ve accomplished in the past. Guest post by Laura Quinn. Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals.

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PRSA Nebraska: Email Marketing

Amy Sample Ward

Date : May 10, 2011. eNonprofits Benchmarks Study. presentation Presentations from 2011 data email email marketing marketing report researchLocation : Nebraska. Topic : Email Campaigns: Know Your Audience and Get Results. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is. dwindling.

Is the Future of Social Media Much Different for Non-profits?


Do you plan on increasing your budget for social media efforts in 2011? What are the major focuses of your social media strategy in 2011? What’s your 2011 social media budget? Make sure to check out The second annual Nonprofit Social Network Benchmark Report by Common Knowledge, thePort, and NTEN.

The Surprising Truth About Online Donors and Offline Fundraising


Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. 2011 Multichannel Fundraising Report. Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraising

The Peer-to-Peer Fundraising Study Will Soon Make Its Way to Your Inbox!

Connection Cafe

Nonprofit Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report p2p p2p metrics P2P Study peer Peer to Peer FundraisingIf you’re into peer-to-peer fundraising numbers like me, then you’re probably anxious to know how your participants compare to the industry. Join us next week for a preview of the annual study. This webinar will be filled with a few of our favorite things… we’re not talking rain drops on roses or whiskers on kittens.

The Surprising Truth About Online Donors and Offline Fundraising


Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraisingOnline donor solicitations are powerful.

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. All verticals experienced positive growth, about 12.45% from 2011 through 2012. Nonprofit Benchmark Studies

The Multichannel Giving Paradox: Online Donors vs. Offline Donors


Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. 2011 Internet and Multichannel Giving. Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report multi-channel fundraising multichannel fundraising Multichannel Fundraising Research online giving

Nonprofit Social Media Benchmarks: How Does Your Org Compare?


The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. Join the authors of the report to learn how these Master Fundraisers worked their magic – and to hear more highlights from (and beyond) the recently released results of the Third Annual Nonprofit Social Network Benchmark Report. >

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Three Ingredients for Successful Year-End Fundraising


eNonprofit Benchmark study. On average fundraising responses rates range from.08% to.13% – eNonprofit Benchmark Study. Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! —. Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online.

Advocates 7X More Likely to Give, but Why?


Because key industry benchmarks and trends show that engagement online through advocacy is an effective springboard for raising money because advocates are 7X more likely to give (full report), compared to non-advocates. The tie between online advocacy and fundraising is significant. So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Download the full report ).

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Raise More By Avoiding “One Size Fits All” Email Appeals


MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.

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My Letter from Convio Summer Camp

Connection Cafe

I’ve been hard at work here at Camp Convio with a dedicated team of analysts and event experts, drumming up our 2011 Peer-to-Peer Benchmark report. In addition to our general benchmarks, we’ll be highlighting exactly how valuable Team Captains and Returning Participants are to the success of your events. Keep your eyes peeled for the 2011 Peer-to-Peer Benchmark Report, and come join us at our Convio Summit session for discussion! Author: Noel Beebe.

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. My latest contribution to the Stanford Social Innovation Review is up. Read the post below or visit SSIR to read and comment with that community.

Multichannel Fundraising: Magic or Myth?


So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. I spend a couple of days a month on the road, mostly presenting at conferences and user forums on email best practices. Often, I am the only presenter on good old email in a conference packed with sessions about social media and mobile.

Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers


Below are a few suggestions for ways to recognize constituent’s efforts: Create recognition opportunities for reaching key benchmarks, such as size of team, number of event recruits, and amount of money raised. Utilize naming opportunities to recognize above described benchmarks. Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations.

Things We Like (March 2011)


We had, ahem, a few problems with the wireless Internet at the 2011 Nonprofit Technology Conference. Fortunately, the NTC made up for the connectivity failures with general fabulousness, including the release of two of our favorite reports each year: The 2011 e-Benchmarks Study from M+R found that a high unsubscribe rate is not necessarily bad , among other things. You should also check out the winners from the 2011 DoGooder Nonprofit Video Awards.

Are Nonprofits Raising Money Via Social Networks?


The 2011 Nonprofit Social Network Benchmark Report provides some incredible data on how 11K+ nonprofits are using social networks such as Facebook, Twitter, LinkedIn, and others. Facebook has increased its community by 161% in 2011, and while Twitter is not used as often by nonprofits, the Twitter community only grew 2% in 2011 - not a drop in the bucket to its 535% growth from 2009. Nonprofit Benchmark Studies Social Networking Trends Web 2.0

How Do You Measure Up? [Benchmarks Webinar]


Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement.

Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

[Note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. Internally they can assist in managing performance at the departmental or affiliate-level using dashboards and benchmark progress over time. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. By Julie Macalik, with Greenlights for Nonprofit Success.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011. In 2011, the median email open rate was 14%. On average, nonprofits increased their dollars raised online by 19% from 2010 to 2011.

10 TeamRaiser and Online Marketing Tips for 2011

Connection Cafe

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Author: Jill Ward. Contributed by Jeff Shuck & Jono Smith, Event 360. When it comes to your fundraising events, if you were starting over, how different would they look?

Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal


The 2010 eNonprofit Benchmarks Study found that as click-through rates increased, so did conversion rates. Wondering how to get more from your holiday email appeals ? Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. A few things to consider before we get into the key take away … People receive a lot of email.

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Bing and Google

Zen and the Art of Nonprofit Technology

So I did some benchmarking. In fact, in general for the set of phrases I used for benchmarking, Bing more often had me higher up in the results than Google! I do a fair bit of SEO work for clients. I’m not one of those very serious SEO folks, but I do know my way around the not-so-black-magic that SEO is.

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Demonstrating Membership Value

Wild Apricot

Here's an overview of the 2011 Membership Marketing Benchmarking Report and some food for thought on building membership relationships that last. Research suggests that membership rates are stabilizing for organizations offering member value. read more ). membership

Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward. Highlights.

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