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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 2) Tie Offline Contact Directly to Online Gifts.

Technique 201
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January 2011 Community Builder Chat Archive #CommBuild

Amy Sample Ward

The conversation in this month’s chat focused on these questions: What are the best mechanisms for connecting online & offline communities? our community has a handful of active posters creating most of the content – how do we encourage quieter members to contribute? from @ BonnieKoenig. from @ehon.

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Project AWARE Dives Deep Into Ocean Data, Turning Scuba Divers into Citizen Scientists

Beth's Blog: How Nonprofits Can Use Social Media

So in 2011, the organization adopted an online movement-building model that they hoped would more effectively engage its community of half-a-million divers. Also launched in 2011, the Dive Against Debris program asks dive shop operators and individual divers to become citizen scientists. million divers.

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How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day

NetWits

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

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Great reads from around the web on May 3rd

Amy Sample Ward

Keep doing the offline stuff for the offline people! HOW TO: Create Custom iFrame Tabs on Your Nonprofit’s Facebook Page – "In March 2011 Facebook disabled the popular Static FMBL App that many nonprofits had used to create custom tabs on their Facebook Pages. ' There are two responses I usually give here.

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2011: New Year, New Congress

Connection Cafe

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011. DO go local.