The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. However, this only holds true when the online donor has been converted to offline giving. It is imperative to move online donors to offline giving as quickly as possible.

Online + Offline = Integration

Connection Cafe

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form. Fast forward to 2011, the age of smartphones, social media and 3D television. Author: Cheryl Black.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraisingOnline donor solicitations are powerful.

The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. While the number one reason for giving, both online and off, is for emotional reasons, the online donor is more likely to respond only once to fulfill that emotional need, whereas the offline donor is more likely to give repeatedly. Follow-ups to initial online giving should be designed to move online donors to offline giving.

2011 MyCharityConnects Conference Keynote

Amy Sample Ward

Date : June 6, 2011, 9 am – 10:15 am. Engaging our community, online and offline, can generate the momentum we need to build a movement. presentation Presentations from 2011 community keynote mcc11 movement building technologyLocation : Toronto, ON, Canada. Topic : Keynote; Technology and Community – Strategic Options for Building Movements.

2011: New Year, New Congress

Connection Cafe

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. In 2011, Convio will offer Local Data as part of our Advocacy suite - allowing you to use thousands of local targets for your online advocacy efforts. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Triple your donations with online AND offline fundraising strategies

John Haydon

Donors that are acquired online eventually become off-line donors ( 32% switch to offline in year two ). Strategy blackbaud direct mail fundraising offline researchOnline fundraising is still one of the fastest growing ways of collecting donations for nonprofits (a 34% increase in 2010). It’s relatively inexpensive, can piggyback on the surging trends of online and mobile use, and is easy to measure. Online donors definitely give more.

June 2011 Community Builder Chat Archive (#CommBuild)

Amy Sample Ward

About the CommBuild Chat: These monthly chats originated out of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools. The June Community Builder chat focused a lot on listening, engaging, and supporting communities with organic and emerging conversations and goals. It was a great discussion with a bunch of new participants, and quite a bit of sharing!

January 2011 Community Builder Chat Archive #CommBuild

Amy Sample Ward

The conversation in this month’s chat focused on these questions: What are the best mechanisms for connecting online & offline communities? The January chat flew by with so many participants sharing so many personal experiences, anecdotes and ideas. Thank you to everyone who joined in, followed along, and shared the archive! Get the chat archive!

April 2011 Community Builder Chat Archive (#CommBuild)

Amy Sample Ward

About the CommBuild Chat: These monthly chats originated out of the #4Change network and are open to anyone interested in learning and sharing about building community, on and offline, with the use of social media or other technology tools. The April Community Builder chat zeroed in on data and tools.

2011 Online Giving Trends

NetWits

Blackbaud released its 2011 Online Giving report today. The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 Here are some key findings in the 2011 Online Giving Report : Online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis. in 2011.

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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. I’ve worked with communities to build online spaces where people of all ages, accessibility, and interests can come together to share, learn, and more directly build a community that they can take offline. So, what are you doing to connect your online community with offline actions?

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. Guest post by: Laura Iancu, 123ContactForm. Online fundraising has seen a remarkable rise in the past few years.

Free Non-profit Webinars for June 2011

Wild Apricot

Along with the Wild Apricot product webinars, this month's topics include: Online Networks and Offline Community Building; Promoting Nonprofit Events With Social Media; Using Google Analytics to Improve Your Website; Ten Best Practices for Year-end Fundraising and much more.( Here is our round-up of free non-profit webinars for June.

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My Three Words for 2011: Seek, Sense, and Share

Beth's Blog: How Nonprofits Can Use Social Media

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field. Is learning part of your New Year’s resolutions for 2011?

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

Great reads from around the web on May 3rd

Amy Sample Ward

Don’t assume everyone is offline | DavePress – "When I’m talking at events or to meetings of people within an organisation about the benefits of moving communications and engagement activity online, I often have someone put their hands up and say: 'I totally get what you are saying, Dave, but the problem is that we can’t move all this stuff online, because not everyone has access to the web.' Keep doing the offline stuff for the offline people!

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Blackbaud Index for August 2011

NonProfit Trends

The latest Index data covers the 3 months ending August 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending August 2011 as compared to the same period in 2010. for the 3 months ending August 2011 as compared to the same period in 2010. That is the fifith consecutive month the Index has been positive in 2011.

The Last Word in 2011

NonProfit Trends

Thanks to The Agitator for letting me have the last word in 2011. Statistically speaking, online donors are much more likely to switch to become offline donors. About 32% of online donors will become offline donors compared to only about 3% of offline donors switching channels. Tom Belford and Roger Craver’s daily e-newsletter and blog are the first thing that I read each day. I have a lot of respect for them and their expertise in the nonprofit sector.

Mobilizing Online Community for Offline Action

Tech Soup Blog

Appearing as her super hero alter ego, complete with green cape, Super Green, Kroll spoke about how online activity can be used to inspire offline action. Kroll’s steps to taking community from online activity to offline activity, much like growing crops, are cyclical in nature: Invite people to play : Kroll advises community managers to give their community members a reason to get physical.

American College of Preventive Medicine’s Annual Conference

Amy Sample Ward

Date : February 19th, 2011. Description : Social media tools allow for people to connect: broadcasting messages to real time communication, online networking to offline collaboration. Presentations from 2011 presentation disaster emergency haiti preventive medicine response social mediaLocation : San Antonio, TX. Topic : Social Media in Disaster Response.

Funneling Frustration: Building the future for technology and social change

Amy Sample Ward

This week, I shared with Vanessa that during my time offline for the holidays, I found myself reflecting on just how many different frustrations I feel people in this sector have voiced over 2010 – to the point that I, honestly, feel really overwhelmed by the “sick and tired&# state of nptechers world wide. I wanted to take a few minutes today to share my 3 Goals for 2011 – I’d love to hear what others you’d add to the list! 3 Goals for 2011.

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Blackbaud Index for July 2011

NonProfit Trends

The latest Index data covers the 3 months ending July 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending July 2011 as compared to the same period in 2010. for the 3 months ending July 2011 as compared to the same period in 2010. That is the fourth consecutive month the Index has been positive in 2011.

Blackbaud Index for October 2011

NonProfit Trends

The latest Index data covers the 3 months ending September 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending October 2011 as compared to the same period in 2010. for the 3 months ending October 2011 as compared to the same period in 2010.

Blackbaud Index for September 2011

NonProfit Trends

The latest Index data covers the 3 months ending September 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending September 2011 as compared to the same period in 2010. The Blackbaud Index of Online Giving reports that online revenue increased by 10% for the 3 months ending September 2011 as compared to the same period in 2010.

The Future of Media: Bridging the Offline and Online World

Frogloop

The future of our media is about a whole lot more than whether another season of Jersey Shore gets made (but that’s part of it…). It’s also about whether we can organize on Facebook, or communicate with our smartphones, without cable, telephone and cellular companies discriminating against what we say or where we are saying it. It’s about whether cable news outlets and blogs and newspapers will discuss and debate important issues in a meaningful way.

Blackbaud Index for June 2011

NonProfit Trends

The latest Index data covers the 3 months ending June 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending June 2011 as compared to the same period in 2010. That is the third consecutive month the Index has been positive in 2011. for the 3 months ending June 2011 as compared to the same period in 2010. That is the third consecutive month the Index has been positive in 2011.

Blackbaud Index for May 2011

NonProfit Trends

The latest Index data covers the 3 months ending May 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending May 2011 as compared to the same period in 2010. for the 3 months ending May 2011 as compared to the same period in 2010.

Video and Recap of Our 2011 Connector Award Event

GroundWire

Earlier this month we held the 2011 Connector Award Event to celebrate the power of connection for social and environmental change. Our 2011 Connector Award recipient Washington Trails Association is one of these nonprofits. All of these online numbers really make a difference when hikers engage offline by volunteering for trail maintenance programs or by advocating for trails both locally and nationally. We are forever amazed by the wonderful organizations we work with.

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2011 NTC: Secrets of the Engagement Pyramid

GroundWire

Groundwire staff members Karen Uffelman and Eric Magnuson are presenting at the 2011 Nonprofit Technology Conference (both offline and online), digging deep into our Engagement Pyramid model and exploring tactics from Facebook to face-time for deepening constituent relationships.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

Affiliate programs, organic search traffic and even offline advertising scored higher than social. Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one social network like Facebook, Twitter or LinkedIn and close to nine out of ten nonprofits (89%) have a presence on Facebook – up from 74% in 2009. Last weeks post highlighting a few statistics from the business world seems to have resonated with readers here.

Blackbaud Index for April 2011

NonProfit Trends

The latest Index data covers the 3 months ending April 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending April 2011 as compared to the same period in 2010. for the 3 months ending April 2011 as compared to the same period in 2010. for the three months ending February 2011, as compared to the same period last year.

2011 Online Giving Trends

NonProfit Trends

Blackbaud released its 2011 Online Giving report today. The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 Here are some key findings in the 2011 Online Giving Report : Online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis. in 2011.

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Who Rules: Offline or Online Donors?

Frogloop

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. If your nonprofit still hasn't carved out a good strategy for integrating both offline and online fundraising, you need to start now. 32% of online donors earn $100K+ VS 18% of offline donors. The median gift of first time online donors is almost double of offline donors - $62 VS $32. Online donors also donate more money over time than offline donors.

Three Ingredients for Successful Year-End Fundraising

NetWits

Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Make sure to check out what she’s got going on! —. Year-end fundraising is here. This is the time of year that your organization should be raising up to 40% of its donations online.

6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

The most effective means of website traffic generation continues to be a multi-channel approach; including search engine optimization, email newsletters, offline communications and social networks. Yesterday saw the announcement of a new study by ShareThis , in partnership with Starcom MediaVest Group and Rubinson Partners.

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Is social media helping you meet your mission? It can!

Amy Sample Ward

Look for patterns or activity that comes from other actions in the organization (do Facebook comments increase when a staff person attends an offline event? Last week, I had the opportunity to run a webinar on Nonprofit Webinars. I had thought to myself that there wouldn’t be anyone registered because it wasn’t a very buzzy topic. I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically.

The 2 Key Elements of Successful Fundraising Campaigns

NetWits

The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Special thanks to Brian Winters at Adcieo for authoring this guest post. We’re looking forward to the webinar Brian! — When creating any fundraising campaign there are two items that should always be on your short list list.

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? It usually doesn’t work out so well. The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

I was surprised to see these results because getting people to attend offline events is not a low barrier. This is a guest post by the one and only Allyson Kapin - co-founder of Rad Campaign. Make sure to check out what she’s got going on! —. How much time should your nonprofit spend engaging with their “fans” on Facebook? Is two hours a week good enough?

5 Web Reports Every Nonprofit Should Know

NetWits

When used specifically with offline campaigns, appeals or ads we can use as a source metric. In addition, consider creating Custom Intelligence Alerts for specific actionable items you wish to track, such as a specific webpage receiving a certain number of visits–maybe a donation or event registration confirmation page or content page related to offline ad or snail mail appeal.

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5 Tips To Grow Your Online Giving In 2011

NetWits

How will you reinvigorate yourself, your work and your organisation in 2011? Given that, as we head into 2011, this is not so far away, it’s worth considering how you will ensure your online giving strategy performs in 2011. You need to connect with your online donors as much as you do your with your offline donors. Have a great holiday season and enjoy a well earned rest, and I will see you back here in 2011!

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