The Surprising Truth About Online Donors and Offline Fundraising
AUGUST 8, 2012
The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. However, this only holds true when the online donor has been converted to offline giving. It is imperative to move online donors to offline giving as quickly as possible.