Single Channel Communication is Dead

Frogloop

None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. Direct mail is dead. Email is dead.

Integrating your message across traditional and digital channels

Connection Cafe

Most every industry whitepaper, blog post, and trends report points to a similar conclusion. Single channel direct mail is on the decline and digital fundraising is rapidly increasing. Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. Author: Jill Ward.

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Hype vs. Reality: What digital channels are the most effective in 2010?

Frogloop

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel.

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Online Giving and Rapid Response Trends

NetWits

The recent Haiti earthquake disaster has once again brought to the forefront the role that new giving channels play in helping those most affected. The combination of online giving and mobile giving were the first response channels of choice by donors. I will save the pros and cons of mobile giving for another blog post

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10 Tips to Jumpstart Your Nonprofit Social Media Plan

Connection Cafe

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Integrate – as in, integrate social media with other channels such as email, direct mail, web content and offline activity to maximize success.

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

To properly highlight positive trends and insights pertaining to social media metrics, a regularly updated dashboard containing key metrics over time helps maintain reporting in a scalable fashion. But, analyzing trends for noteworthy incidents helps for future optimization.

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Why Segmentation Is So Important in Email Marketing

NetWits

Donors that we communicate with through multiple channels, especially channels that deliver a consistent message, have been found to be much better long term supporters. Here, you will want to consider the timing and focus of all the current communication channels and efforts (i.e.

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Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels.

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What is Jumo? | Nonprofit Trends with Steve MacLaughlin | a.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What is Jumo? Posted by Steve MacLaughlin on November 30th, 2010 Jumo means “together in concert” in Yoruba, a West African language.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Sometimes there’s no getting around a staff increase: since 2010, the U.S. Flickr Photo by Yung Tsai.

Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector.

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Online Giving Trends from 2009 and the Haiti Earthquake

NTEN

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector.

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Latest Report: What Messaging and Channels Influence Congress?

Frogloop

The Congressional Management Foundation just released their report, Communicating with Congress: Perceptions of Citizen Advocacy on Capitol Hill that surveyed 260 congressional staff in October of 2010 about their opinions and practices on constituent communications including email and social media. Content Trumps Channels. Congressional staff says that they weigh email and postal mail the same but what matters most is the content, not the channel.

5 Myths about Online Giving | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. 33% of online donors will switch channels to become offline donors.

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Fundraising Trends: Mobile Giving and Crowdfunding, and the Next Generation of Canadian Giving

Connection Cafe

In a major study of more than 800 Canadian donors that we at hjc recently completed with Blackbaud , Edge Research , and Sea Change Strategies , two big trends stood out: mobile fundraising and crowdfunding. But, how will these two trends help you reach each generation of Canadian donors?

10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone. For those organizations with YouTube channels, YouTube has a mobile website ( m.youtube.com ) and smartphone Apps , but is not yet integrated with Twitter.

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO.

Five Reasons Why Nonprofit Communicators Need Smartphones

Nonprofit Tech for Good

You can send out Facebook Status Updates, Tweets, and even record videos and upload it to your YouTube channel while on location at events, fundraisers, conferences, or protests using a smartphone. One in five Americans now access the Mobile Web daily.

Five Social Media Fundraising Trends for 2009

Beth's Blog: How Nonprofits Can Use Social Media

So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010. As we march into 2010, might we see the invention of Real Time Web fundraising events?

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Why Apple isn't the Nonprofit App Grinch | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Why Apple isn’t the Nonprofit App Grinch Posted by Steve MacLaughlin on December 10th, 2010 Nonprofit social media expert Beth Kanter isn’t happy with Apple at the moment. If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel.

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Game Changing Strategies for Nonprofits in 2011

Frogloop

I saw (and responded to a few great appeals in 2010) but much nonprofit communication still seems artificial, inauthentic and dare I say boring! Fundraising is all about channel integration. I don't think the use of online channels is dead by any means, but the notion of e-fundraising as a standalone discipline that can be separated from fundraising in general is. What fundraising strategies will be a game changer for nonprofits in 2011?

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Closing the Loop Between Social Media and Offline Action

Beth's Blog: How Nonprofits Can Use Social Media

They include: #1: Use Google Voice Number on All Social Media Profiles and Track #2: Promote Offline Events On Social Media #3: Offer Coupons Exclusive to Social Media Channels #4: Host A Tweet Up #5: Connect Social Media and Email Campaigns.

Cutting Edge Integrated Social Media Strategies: Download the Presentation

Frogloop

Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter.

Women Rule the Philanthropic Roost!

Frogloop

I started humming it after reading Women Give 2010 , a new study by the Women’s Philanthropy Institute. This trend will continue as women continue to gain income, education, and wealth.

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How Useful is Social Media to Nonprofits?

Frogloop

While many nonprofit staff were optimistic in hopes of reaching constituents and building better relationships with them via social networks, nonprofit staff clearly don’t think they are raising money through these channels. Other tangible results include: Nonprofit Benchmark Studies Online Fundraising Social Networking Trends Video Web 2.0No matter where you look, social media is on everyone’s radar. The big question nonprofits ask is, how useful is social media?

Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. Promoting through other channels (blog post, Twitter, speaking engagement, etc). Photo by Metro Library and Archive.

Seal the Deal: Confirm Relationships with Social Supporters

Frogloop

Of the 80% of nonprofit staffers who think they are forming connections with new supporters through new media channels “only between 25% and 35% said that they could confirm that they are truly reaching new supporters via these social networks.&#.

Are Nonprofits Wasting Time Developing Mobile Apps?

Frogloop

According to a June 2010 Nielsen survey of 4,200 people who had downloaded an application in the past 30 days, games were the most downloaded and followed by music, social networking, news and weather, maps, search, video and movies. Mobile Social Networking Technology Trends Web 2.0

Can a Revolution be Tweeted?

Frogloop

It requires an engagement strategy across multiple channels and it’s best to start with a small and easy action to hook potential supporters. Social Networking Trends Web 2.0Will the next revolution be tweeted? But it wont’ stop there.

Social Networks to Replace Email? NOT!!!

Frogloop

As they get older and join the working world, they will use email and a variety of other channels and gadgets to communicate. Online Fundraising Online Marketing Social Networking Trends Web 2.0

10 Fun and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

Google Internet Stats : A collection of economic and media trends and stats. 4096 Color Wheel : A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, etc. Over the years I have stumbled across countless Internet gems, but the 10 below are those that I regularly and repeatedly return to. These resources are invaluable when looking for quality content to utilize and share on social media sites.

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5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 2)

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to Make the Most of a Crisis Situation with Cross Channel Integration. What's the most important trend in nonprofit technology for 2010?

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 2)

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to Make the Most of a Crisis Situation with Cross Channel Integration. What's the most important trend in nonprofit technology for 2010?

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Organization: Taproot Foundation. Organization Size: 40 Employees. Name (s): Dupé Ajayi and Megan McDonald.

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010? Examples of how to capitalize and maintain momentum across multiple channels.

5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. How to make the most of a crisis situation with cross channel integration. What's the most important trend in nonprofit technology for 2010? Examples of how to capitalize and maintain momentum across multiple channels.

HealthCare.gov: A Model Facebook Page

Influence

Videos: This custom tab simply embeds videos from their YouTube channel. Tags: Influence Government Internet Strategy Social Media Tips & Trends

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Get Your Social Media Strategy in Shape With Spreadsheet Aerobics

Beth's Blog: How Nonprofits Can Use Social Media

Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends. Flickr Photo by Metro Transportation Library and Archive.

Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands.

25 Largest Online Fundraising Nonprofits in 2010 | Nonprofit.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends. Recently The Chronicle published data about online giving for 2010. billion online in 2010.

Online Communications Planning for Nonprofits

Frogloop

Is building your nonprofits online community a priority for your organization in 2010? Blogs: Building Your Online Community If your organization doesn’t have a blog, you should consider launching one in 2010. A good place to focus your efforts is search.twitter.com , where you can see what people are chatting about, trending topics and join in on the conversation. Tags: Online Marketing Social Networking Trends

Nonprofits: It's Time to Innovate!

Frogloop

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. Tags: Online Fundraising Online Marketing Technology Trends nptech Can I be honest? I’m worried about the lack of nonprofit leadership creating a culture of innovation.

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What about Pscyho Socialgraphics?

Beth's Blog: How Nonprofits Can Use Social Media

Design ways to surface these needs and create channels by which helpers can pitch in. This can be designed then into lists, favorite, trends, news and more. Topical organization, along with trends, help users sort and filter what’s relevant to them.

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