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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Social Networking Adoption by Non-profits.

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Hype vs. Reality: What digital channels are the most effective in 2010?

Care2

There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

It’s also worth noting that social media, not even blogging, is not yet integrated into their website. In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. World Wildlife Fund :: March 15, 2010.

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Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

NTEN

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S.

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How Nonprofits can Better Engage Millennials & Gen Z

Saleforce Nonprofit

Be sure to tailor your messages to each medium — don’t cross-post the same photo and slogan to every social network. Whether it’s volunteering or giving, younger people want to do it with their peers — their “team” — so make it easy for them to engage with you and each other on the channels they prefer. billion.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML. WWF Mobile.

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How can nonprofits leverage digital technology to increase giving?

ASU Lodestar Center

Digital fundraising, specifically on social media channels, provides a way for nonprofits to connect to younger generations who do not have the time nor desire to receive lengthy appeal letters or printed newsletters. Social media and online giving both increased six percent between 2010 and 2018. Facebook alone has 2.41

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