Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

Care2

JUNE 26, 2009

60) Search « Strategies For Optimizing Your Nonprofits Website | Main | YouTube Launches Video Volunteers » Wednesday Jun 24 2009 How Unused Gift Cards Can Support Nonprofits Wednesday, June 24, 2009 at 12:14AM | by Allyson Kapin Do you have a pile of gift cards stuffed in an old draw? com , Inc.

Social Media 37

Social Media Gift Advocacy Support 37

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels.

Donor 58

Donor Offline Mail Channel 58

NTEN

SEPTEMBER 24, 2009

The average online gift for the month of December increased to $248.82 Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

NTEN

NOVEMBER 12, 2009

Matt Kelley , of The Innocence Project , I hope you like receiving suprise gifts in the mail like books, because you're getting one from us! That's right, just because you're a member of NTEN, you're going to get Allison Fine 's Momentum: Igniting Social Change in the Connected Age , courtesy of Jossey-Bass/Wiley Books. .

NTEN 40

NTEN Mail Gift Tag 40

Care2

MAY 14, 2009

The number of online gifts increased by 43% over 2007, while the total dollars raised online increased by 26%. Average gift size across organizations was $71 in 2008. This was lower than in 2007, when average gift size was $86. Gifts of $250 and greater made up just 3% of all gifts, but accounted for 41% of all revenue!

Benchmark 28

Benchmark Social Media Studies Advocacy 28

NTEN

APRIL 29, 2010

The average gift size for a one-time online gift was $81.33. between 2008 and 2009, and for half of the nonprofits in our study, online revenue either held steady with 2008 or declined. This decline was driven by a drop in the average gift size. 13%, and email advocacy response rates were 4.00%.

Benchmark 70

Benchmark Studies Free Stats 70

NTEN

SEPTEMBER 8, 2010

Friendraising, by the way, is the concept of cultivating and developing relationships for purposes other than soliciting philanthropic gifts, such as for a volunteer role or in an advisory capacity. It was to serve as the kickoff for Red House 2009 and was hosted by a board member. Hosted parties called Red House@Your House.

Campaign 65

Campaign New York City Community Build 65

NTEN

SEPTEMBER 10, 2010

Let's take the scenario of first-time donors who aren't making second gifts. Let's say your development staff shows you something like this: 782 first time donors in 2009. What channel (direct mail, email, social media) the gift came through. What channel (direct mail, email, social media) the gift came through.

Data 82

Data San Francisco Problem Gift 82

Connection Cafe

MAY 27, 2011

In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! Online revenue from 2009 to 2010 increased 148%.

America 24

America Results Volunteer Offline 24

NTEN

FEBRUARY 17, 2010

Here are some of the other data points and trends that research and system performance revealed in 2009: More than 111 million consumers planned to donate online to charity in the last quarter of 2009.1. 63% of online consumers planned to use the Internet to donate to charity in the last quarter of 2009, up from 51% in 2008.1.

Online 74

Online Giving Convio Mobile 74

Have Fun - Do Good

AUGUST 6, 2009

16 & 17, 2009 Wild Apricot's 100 Online Tools for Non-Profits Smart-phone app lets you do good deeds in your spare time in The Christian Science Monitor. I've posted my PowerPoint, Using Social Media to Build Your Art Business on SlideShare. Video from Craigslist Foundation Boot Camp 09: Smarter Service in a Web 2.0

National 41

National Conference Volunteer Artist 41

Care2

JUNE 16, 2009

» Monday Jun 15 2009 Converting New Activists into Donors Monday, June 15, 2009 at 05:05PM | by Allyson Kapin Last week Frogloop talked with Madeline Stanionis and Jenn Smith of Watershed about their top 5 tips for engaging new activists who recently signed up for a nonprofit’s email list. • Make it a match.

Social Media 34

Social Media Advocacy Donor Online 34

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Giving 95

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. The number of online gifts went up by an astounding 43 percent!

Social Media 47

Social Media Online Advocacy Media 47

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

The National Bureau of Economic Research said that the recession ended in June 2009, and fundraising historically takes three years recover from a recession. These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

SEPTEMBER 8, 2011

Only the first $10 donation was processed and then the next month my additional gifts immediately started failing. So, rather than donating the intended $120 a year to this organization (until I told them I was no longer interested), my gift that year totaled $10. That happened sometime in 2008 or 2009.

Support 30

Support Convio Gift Pledge 30

Care2

FEBRUARY 12, 2009

What can you expect in 2009? Lower gifts decreased by 20% to 35%. Total number of gifts went up – One study showed a 4% increase of “white mail&# (unsolicited gifts via main donate page). Turn on the TV, read the paper, listen to NPR, it’s all gloom and doom. What does that mean for nonprofits?

Case Study 28

Case Study Online Fundraising Studies 28

Connection Cafe

JANUARY 8, 2010

The New Year has officially begun, and it’s the perfect time to reflect on the year past, or for most people, look forward to see what resolutions and initiatives can be planned to make the new 2010 better than 2009.

Jordan 30

Jordan Offline Channel Exercise 30

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

NTEN

JUNE 18, 2009

In a packed room at the 2009 NTC in San Francisco, LeVar Burton loomed large. Case in point: I shared some results from M+R Strategic Services' work with the Human Rights Campaign, where we've repeatedly tested online premiums as a way to get that all-important gift from first-time donors. Old-line direct mail programs can work online.

Giving 44

Giving San Francisco Fundraising Test 44

Connection Cafe

SEPTEMBER 21, 2009

I also did a little, non-scientific analysis of some of the cities that had jumps of 20-30 places in their 2008 to 2009 ranking. If we had to rely on the traditional, direct mail model, by the time one created, printed, built a mailing list and mailed the direct mail piece to solicit gifts the passion would have been gone.

Austin 28

Austin Online Learning Minneapolis 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Beth Kanter and Allison Fine, the authors of The Networked Nonprofit that inspired this experiment, wrote an Assessment and Reflection Report on America’s Giving Challenge 2009. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. One donor was a friend of a friend. The positives.

Nashville 97

Nashville Twitter Blogger Contest 97

Connection Cafe

MARCH 4, 2019

For example, 65% of charities still do not pre-select a mid-range gift on their donation forms even though the data shows this approach performs better. Since 2009, online donations made on mobile devices have grown from 9% of all transactions to 24% in 2018. Compare that to about 2 billion personal computers – and not growing.

Online 36

Online Giving Offline United States 36

Care2

JANUARY 21, 2009

“Many groups received significant numbers of gifts this past December, but the average size gift amount dropped, especially at the higher end.&#. Mark Rovner’s Best Tips To Boost Your Online Fundraising Program in 2009. Give them the sense that they will get more back than they are giving. Don’t stop asking.

Online 34

Online Fundraising DC Director 34

Connection Cafe

DECEMBER 1, 2009

This according to The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio. See point one above – they gift might not come in online, but they are online checking you out.

Research 31

Research Online Giving Influence 31

Care2

APRIL 16, 2008

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. April 27 , 2009 10:30 AM - 12:00 PM 3. April 27 , 2009 1:30 PM - 3:00 PM 5. With so many great panels to choose from it was a challenge to come up with my top 10 panels to check out. Without further ado here are my favorites. Better Online Storytelling Designed by Roger O.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

MARCH 25, 2008

However, if your organizations uses direct mail, telemarketing, and other methods for asking your online supporters for money this should be included. Organizations that use multiple channels to appeal for support report a higher value and larger gifts from their online supporters. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JULY 26, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. February 9, 2009 | KM - Milwaukee, USA Marketing is only a part of it. April 6, 2009 | Swan Wow, this is huge.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. February 9, 2009 | KM - Milwaukee, USA Marketing is only a part of it. April 6, 2009 | Swan Wow, this is huge.

Social Network 74

Social Network ROI Social Media Network 74

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. I don’t think we have the answers yet. But we just don’t have enough long-term and wide-spread data to know. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

My guess is that both contribute to your brand and may make people more likely to give when asked in more traditional ways – direct mail, email, website. I don’t think we have the answers yet. But we just don’t have enough long-term and wide-spread data to know. Can anyone help me.

YouTube 40

YouTube Donation Darfur Google 40

Care2

JUNE 1, 2009

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? 60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? Sunday, May 31, 2009 at 02:22PM | by Mal Warwick My, my.

Mail 47

Mail Social Media Online Advocacy 47

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work?

Los Angeles 63

Los Angeles Gift Charity Trend 63