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The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The average online gift for the month of December increased to $248.82 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

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MultiChannel Donors: Real? Or Yeti?

NTEN

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels.

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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95
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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.

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Volunteers of America: Getting Results

Connection Cafe

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. Online revenue from 2009 to 2010 increased 148%.

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Online Engagement and Giving: Making the Most of Real Numbers

NTEN

Here are some of the other data points and trends that research and system performance revealed in 2009: More than 111 million consumers planned to donate online to charity in the last quarter of 2009.1. 63% of online consumers planned to use the Internet to donate to charity in the last quarter of 2009, up from 51% in 2008.1.

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